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Country Report

Laundry Care in

Laundry Care in Serbia

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Laundry detergents remains the largest laundry care category despite losing share

Laundry detergents was by far the largest laundry care category in Serbia in 2018. However, laundry care lost one percentage point from its overall value share in laundry care over the course of 2018, a continuation of trends evident throughout the review period.

Liquid detergents and detergent tablets register the best performances

The best performing laundry care categories during 2018 were liquid detergents and detergent tablets. Each of these categories can be considered underdeveloped, particularly detergent tablets, which only appeared in 2011 and continued to account for a very small share of overall laundry care sales in 2018.

Average unit price increases seen in almost all laundry care categories

With the exception of standard powder detergents and starch/ironing aids, all laundry care categories saw average unit prices increasing in current terms during 2018. The two categories that saw negative unit price growth did so primarily because they are becoming more saturated and sales are declining, forcing manufacturers to reduce the prices charged for their brands in order to avoid losing share.

COMPETITIVE LANDSCAPE

Category leaders lose value share over the course of 2018

During 2018, all of the three leading manufacturers within laundry care Henkel, Procter & Gamble and Beohemija registered negative value growth and this led to them losing value share over the course of the year. This clearly shows that smaller producers are gaining strength and this is for several reasons.

Relatively calm year in terms of new product launches

There were few new products launched within Serbian laundry care in 2018. The only notable launch was recorded by Saponia in May 2018, when the producer introduced its new Faks Helizim Micellar Formula.

Private label increases in popularity

All of the four major private label players with significant value shares in laundry care—dm-Drogerie Markt, Delhaize, Mercator - S and Dis—saw positive value sales growth during 2018. This clearly indicates that the popularity of private label is rising among Serbian consumers.

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Laundry Care Market Sample Report Laundry Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Serbia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Laundry Care in Serbia?
What are the major brands in Serbia?
What is the performance of concentrated liquid detergents?
What are the main new products developments in the laundry aids area?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Laundry Care in Serbia - Category analysis

HEADLINES

PROSPECTS

Laundry detergents remains the largest laundry care category despite losing share

Liquid detergents and detergent tablets register the best performances

Average unit price increases seen in almost all laundry care categories

COMPETITIVE LANDSCAPE

Category leaders lose value share over the course of 2018

Relatively calm year in terms of new product launches

Private label increases in popularity

CATEGORY INDICATORS

Table 1 Household Possession of Washing Machines 2013-2018

CATEGORY DATA

Table 2 Sales of Laundry Care by Category: Value 2013-2018
Table 3 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 4 Sales of Laundry Aids by Category: Value 2013-2018
Table 5 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 6 Sales of Laundry Detergents by Category: Value 2013-2018
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 8 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 9 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 10 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 11 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 12 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 14 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Home Care in Serbia - Industry Overview

EXECUTIVE SUMMARY

The biggest and most important categories see poor results during 2018

Very few new launches recorded across home care in 2018

Market concentration level increases, private label lines grow in popularity

The importance of non-grocery specialists for home care sales keeps growing

Home care slated for negative volume growth over the forecast period

MARKET INDICATORS

Table 16 Households 2013-2018

MARKET DATA

Table 17 Sales of Home Care by Category: Value 2013-2018
Table 18 Sales of Home Care by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Home Care: % Value 2014-2018
Table 20 LBN Brand Shares of Home Care: % Value 2015-2018
Table 21 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 22 Distribution of Home Care by Format: % Value 2013-2018
Table 23 Distribution of Home Care by Format and Category: % Value 2018
Table 24 Forecast Sales of Home Care by Category: Value 2018-2023
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Laundry Care in Serbia

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Executive Summary

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PROSPECTS

Laundry detergents remains the largest laundry care category despite losing share

Liquid detergents and detergent tablets register the best performances

Average unit price increases seen in almost all laundry care categories

COMPETITIVE LANDSCAPE

Category leaders lose value share over the course of 2018

Relatively calm year in terms of new product launches

Private label increases in popularity

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Laundry Care in Serbia - Category analysis

HEADLINES

PROSPECTS

Laundry detergents remains the largest laundry care category despite losing share

Liquid detergents and detergent tablets register the best performances

Average unit price increases seen in almost all laundry care categories

COMPETITIVE LANDSCAPE

Category leaders lose value share over the course of 2018

Relatively calm year in terms of new product launches

Private label increases in popularity

CATEGORY INDICATORS

CATEGORY DATA

Home Care in Serbia - Industry Overview

EXECUTIVE SUMMARY

The biggest and most important categories see poor results during 2018

Very few new launches recorded across home care in 2018

Market concentration level increases, private label lines grow in popularity

The importance of non-grocery specialists for home care sales keeps growing

Home care slated for negative volume growth over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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