Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Laundry Care in

Laundry Care in Serbia

Feb 2021

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Shift to e-commerce due to COVID-19 in 2020

The main impact of COVID-19 on laundry care in Serbia in 2020 was evident in the shift in distribution during the year. E-commerce recorded strong double-digit growth as many Serbians were keen to purchase items online in order to avoid going to stores and risk catching the virus.

Leader Henkel donates products to help consumers during COVID-19 quarantine

Henkel Srbija remained the strong leader in laundry care in value terms in 2020, with its Merix, Persil, Perwoll, Silan and Mer San brands, which are well-known amongst consumers. Although the company saw slow growth in its value sales, it was below the average in laundry care, and therefore continued to see a slight share decline.

Private label growth due to improved consumer trust and lower prices

Private label recorded further growth in value sales and share within laundry care in 2020, with all four major private label players with significant value shares in laundry care (dm-Drogerie Markt, Mercator – S, Delhaize and DIS) seeing above-average value sales growth during the year. This clearly indicates that the popularity of private label is rising amongst Serbian consumers.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Laundry Care Market Sample Report Laundry Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Serbia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Laundry Care in Serbia?
What are the major brands in Serbia?
What is the performance of concentrated liquid detergents?
What are the main new products developments in the laundry aids area?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Want to find out more about this report?

Request more information

Laundry Care in Serbia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Shift to e-commerce due to COVID-19 in 2020

Leader Henkel donates products to help consumers during COVID-19 quarantine

Private label growth due to improved consumer trust and lower prices

RECOVERY AND OPPORTUNITIES

Slower growth following artificial boost in 2020

Consumers more open to trying new product types

Ongoing shift from powder to liquid and tablet formats

CATEGORY DATA

Table 1 Sales of Laundry Care by Category: Value 2015-2020
Table 2 Sales of Laundry Care by Category: % Value Growth 2015-2020
Table 3 Sales of Laundry Aids by Category: Value 2015-2020
Table 4 Sales of Laundry Aids by Category: % Value Growth 2015-2020
Table 5 Sales of Laundry Detergents by Category: Value 2015-2020
Table 6 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
Table 7 NBO Company Shares of Laundry Care: % Value 2016-2020
Table 8 LBN Brand Shares of Laundry Care: % Value 2017-2020
Table 9 NBO Company Shares of Laundry Aids: % Value 2016-2020
Table 10 LBN Brand Shares of Laundry Aids: % Value 2017-2020
Table 11 NBO Company Shares of Laundry Detergents: % Value 2016-2020
Table 12 LBN Brand Shares of Laundry Detergents: % Value 2017-2020
Table 13 Forecast Sales of Laundry Care by Category: Value 2020-2025
Table 14 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025

Home Care in Serbia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

MARKET INDICATORS

Table 15 Households 2015-2020

MARKET DATA

Table 16 Sales of Home Care by Category: Value 2015-2020
Table 17 Sales of Home Care by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Home Care: % Value 2016-2020
Table 19 LBN Brand Shares of Home Care: % Value 2017-2020
Table 20 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 21 Distribution of Home Care by Format: % Value 2015-2020
Table 22 Distribution of Home Care by Format and Category: % Value 2020
Table 23 Forecast Sales of Home Care by Category: Value 2020-2025
Table 24 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Laundry Care in Serbia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Shift to e-commerce due to COVID-19 in 2020

Leader Henkel donates products to help consumers during COVID-19 quarantine

Private label growth due to improved consumer trust and lower prices

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Laundry Care in Serbia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Shift to e-commerce due to COVID-19 in 2020

Leader Henkel donates products to help consumers during COVID-19 quarantine

Private label growth due to improved consumer trust and lower prices

RECOVERY AND OPPORTUNITIES

Slower growth following artificial boost in 2020

Consumers more open to trying new product types

Ongoing shift from powder to liquid and tablet formats

CATEGORY DATA

Home Care in Serbia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports