Sustainability will remain a crucial trend within laundry care in the coming years, with players in the category making noticeable efforts to incorporate sustainability into their packaging and laundry products. Unilever's brands, such as Omo and Surf, are already using recycled plastic packaging and concentrated formats with less plastic, including Omo Dilute at Home refill bottles.
Detergent tablets experienced rapid growth over the review period in Australia, with this format expected to maintain this trend with double-digit growth in both value terms (at constant 2022 prices) and retail volume terms over the forecast period. Consumers are likely to be further attracted to detergent tablets because of the format’s convenience, multifunctionality, and ease of storage, especially those with multiple chambers, such as Ka Pod 4-in-1 capsules, which provide fragrance, softening, cleaning, and deodorising benefits, thereby reducing the need to purchase additional products.
Fabric softeners continued to record steady current value growth in 2022. Despite the high cost of living and inflation in Australia, consumers continued to choose branded fabric softeners over cheaper alternatives.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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