Demand for laundry care is expected to rise steadily over the course of the forecast period, supported by the return of Mexicans to their physical workplaces and educational establishments, and the consequent need to launder their clothes more often. With the exception of bar detergent, which will continue on its negative trajectory, all products will see at least some positive volume growth.
Despite the fact that immediate threat of the COVID-19 virus appears to be on the wane, laundry products with disinfecting or antibacterial claims will continue see a strong demand over the forecast period, as consumers remain concerned over the importance of good hygiene in order to avoid the transmission of germs. Of note, will be the enduring popularity of in-wash laundry sanitisers, such as those manufactured under the Lysol brand, with specific products for ‘sportswear’ and ‘crisp linen’.
Consistent with trends within global laundry care as a whole, the forecast period is likely to see the emergence of more eco-friendly alternatives, to join those already competing in the market. One brand of note is SC Johnson’s Mrs Meyer’s Clean Day line, which is made up of products of 100% vegetable origin.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See All of Our DefinitionsThis report originates from Passport, our Laundry Care research and analysis database.
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