Demand for laundry care is expected to rise steadily over the course of the forecast period, supported by the return of Mexicans to their physical workplaces and educational establishments, and the consequent need to launder their clothes more often. With the exception of bar detergent, which will continue on its negative trajectory, all products will see at least some positive volume growth.
Despite the fact that immediate threat of the COVID-19 virus appears to be on the wane, laundry products with disinfecting or antibacterial claims will continue see a strong demand over the forecast period, as consumers remain concerned over the importance of good hygiene in order to avoid the transmission of germs. Of note, will be the enduring popularity of in-wash laundry sanitisers, such as those manufactured under the Lysol brand, with specific products for ‘sportswear’ and ‘crisp linen’.
Consistent with trends within global laundry care as a whole, the forecast period is likely to see the emergence of more eco-friendly alternatives, to join those already competing in the market. One brand of note is SC Johnson’s Mrs Meyer’s Clean Day line, which is made up of products of 100% vegetable origin.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!