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Country Report

Laundry Care in

Laundry Care in Peru

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Stockpiling due to lockdown positively impacts sales of laundry detergents in 2020

Sales of laundry care items such as large-format sizes of powder detergents increased as a result of stockpiling prompted by Peru’s lockdown in March 2020. Many consumers with spare disposable income opted to purchase sizes of up to 15 kg during this time, compared to the more usual 1 kg and 2 kg.

Fall in sales of laundry aids due to less washing of work and school clothes in 2020

As a result of both working from home and generally spending more time in the home in 2020, many consumers tended to spend all day in comfortable clothes such as pyjamas or sweat pants, which do not require the same level of care and washing as office or business wear. Children’s clothes also did not get as dirty as they spent less time at school, resulting in less washing.

Sales of liquid detergent rise as more consumers do their own laundry in 2020

The penetration of washing machines in Peru continued to experience very slow growth in 2020 as these are not considered essential appliances. In more normal times, the use of liquid detergent is strongly linked to washing machine penetration.

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Laundry Care Market Sample Report Laundry Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Peru market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Laundry Care in Peru?
What are the major brands in Peru?
What is the performance of concentrated liquid detergents?
What are the main new products developments in the laundry aids area?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Laundry Care in Peru - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Stockpiling due to lockdown positively impacts sales of laundry detergents in 2020

Fall in sales of laundry aids due to less washing of work and school clothes in 2020

Sales of liquid detergent rise as more consumers do their own laundry in 2020

RECOVERY AND OPPORTUNITIES

Laundry aids leads growth prospects

Washing machine penetration set to remain low in the short term

Falling unit prices to drive growth in fabric softeners

CATEGORY INDICATORS

Table 1 Household Possession of Washing Machines 2015-2020

CATEGORY DATA

Table 2 Sales of Laundry Care by Category: Value 2015-2020
Table 3 Sales of Laundry Care by Category: % Value Growth 2015-2020
Table 4 Sales of Laundry Aids by Category: Value 2015-2020
Table 5 Sales of Laundry Aids by Category: % Value Growth 2015-2020
Table 6 Sales of Laundry Detergents by Category: Value 2015-2020
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
Table 8 NBO Company Shares of Laundry Care: % Value 2016-2020
Table 9 LBN Brand Shares of Laundry Care: % Value 2017-2020
Table 10 NBO Company Shares of Laundry Aids: % Value 2016-2020
Table 11 LBN Brand Shares of Laundry Aids: % Value 2017-2020
Table 12 NBO Company Shares of Laundry Detergents: % Value 2016-2020
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2017-2020
Table 14 Forecast Sales of Laundry Care by Category: Value 2020-2025
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025

Home Care in Peru - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 16 Households 2015-2020

MARKET DATA

Table 17 Sales of Home Care by Category: Value 2015-2020
Table 18 Sales of Home Care by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Home Care: % Value 2016-2020
Table 20 LBN Brand Shares of Home Care: % Value 2017-2020
Table 21 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 22 Distribution of Home Care by Format: % Value 2015-2020
Table 23 Distribution of Home Care by Format and Category: % Value 2020
Table 24 Forecast Sales of Home Care by Category: Value 2020-2025
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Laundry Care in Peru

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Stockpiling due to lockdown positively impacts sales of laundry detergents in 2020

Fall in sales of laundry aids due to less washing of work and school clothes in 2020

Sales of liquid detergent rise as more consumers do their own laundry in 2020

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Laundry Care in Peru - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Stockpiling due to lockdown positively impacts sales of laundry detergents in 2020

Fall in sales of laundry aids due to less washing of work and school clothes in 2020

Sales of liquid detergent rise as more consumers do their own laundry in 2020

RECOVERY AND OPPORTUNITIES

Laundry aids leads growth prospects

Washing machine penetration set to remain low in the short term

Falling unit prices to drive growth in fabric softeners

CATEGORY INDICATORS

CATEGORY DATA

Home Care in Peru - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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