Standard powder detergents looks set to remain the dominant laundry care category in volume and current value sales terms over the forecast period. Such products have long been favoured by Peruvians not only due to their comparatively low cost but also for their versatility, with many people using them for household cleaning tasks other than washing clothes.
Bar detergents have historically been widely used as laundry aids for removing stains or for washing more delicate items such as baby clothes in Peru. However, in recent years demand for these products has declined in line with the growing availability and affordability of spot and stain removers and fine fabric detergents, which are considered to offer greater convenience and efficacy.
With inflation set to remain high for some time and fears of a significant economic downturn mounting amidst ongoing global uncertainty and domestic political instability, it is expected more Peruvians will trade down to cheaper products within laundry care over the forecast period. This should boost private label penetration in several categories.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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