Retail volume sales of standard liquid detergents is expected to outperform powder substitutes over the forecast period as consumers further migrate from powder to liquid versions. Consumers perceive liquid detergents to be more efficient and easier to use.
Average unit prices will decrease over the forecast period due to the very aggressive pricing strategies of Unilever’s Granby and the performance of low-priced Brazilian brands. Further consolidation of Brazilian brands is expected, which had already started to gain share in liquid detergents.
Over the forecast period, the outlook for bar detergents remains positive. Retail volume sales of bar detergents had slowed in 2021 and 2022, after the boost provided by the COVID-19 pandemic.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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