Concentrated powder detergents is expected to continue declining in the forecast period in retail volume terms, as millennials and gen Z consumers are slowly shifting to products which offer more convenience. While most laundry care categories are likely to experience unit price increases, inflated prices are not expected in concentrated powder detergents.
Disproportionate increases in raw materials prices and freight charges have led manufacturers to increase product prices across most laundry care categories. As Singaporeans seek to minimise the increase in expenditure across home care, it is expected that downtrading will occur, with consumers switching from more expensive major household brands to less expensive alternative brands.
As the industry navigates the impact of inflation on product prices, manufacturers of major household brands are looking to strike a balance between retaining their profit margins and fulfilling company-wide pledges to sustainability. A means of fulfilling both objectives is the promotion of liquid tablet detergents.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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