Hand wash detergents, which dominated volume and value sales of laundry care in the Indonesian market over the review period, is a mature product area, as the product is considered essential for Indonesian households. Concentrated liquid detergents is projected to see strong current value growth over the forecast period.
Convenience stores will be a key distribution channel for laundry care during the forecast period. Previously, most people thought of convenience stores as a place to buy small items, and they did not purchase large packs of laundry detergents in such outlets.
Premiumisation will be a crucial factor in driving value growth over the forecast period as many higher-income consumers are willing to spend more for laundry care products that they perceive as offering greater quality. This can be seen in categories like liquid fabric softeners and concentrated liquid detergents, which are expected to see strong value growth over 2022-2027.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!