Laundry care is a largely mature category with strong price competition making it difficult for players to grow their value sales further. As a result, modest growth is projected for the category over the forecast period in both retail volume terms and value terms (at constant 2022 prices).
The supply chain could be further impacted by the geopolitical situation, such as Russia’s ongoing war in Ukraine for example, with these factors potentially limiting the availability of raw materials. Another factor is China's stance on COVID-19.
In an effort to diversify their portfolios and to tap into the latest trends, laundry care players are expected to focus on sustainability and eco-friendly options in terms of new product development. In the past such features used to be secondary to product efficacy and disinfectant/germ-killing properties for many Swiss consumers, with the range of options still being rather limited in terms of their availability.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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