Laundry care looks set to register another negative performance in volume terms in 2023, though the rate of decline is projected to be marginal. Total volume sales are then expected to return to positive territory in 2024 and grow steadily thereafter.
The issue of sustainability will remain highly influential in laundry care over the forecast period. Companies will continue to adopt more eco-friendly packaging solutions and product formulas made with natural ingredients in response to growing concerns about environmental protection among Danish consumers.
In line with rising health awareness, Danish consumers have shown increasing interest in laundry care products suitable for those with asthma, skin allergies and similar conditions in recent years. A growing number of brands now offer variants that are hypoallergenic, fragrance-free and accredited by Asthma Allergy Nordic, an umbrella organisation representing advocacy groups in Norway, Sweden and Denmark.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See All of Our DefinitionsThis report originates from Passport, our Laundry Care research and analysis database.
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