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Liquid tablet detergents continued to record strong retail volume and value growth in 2017. The category is characterised by international brands, while promotions influence a large number of household purchases.
Constant advertising a key to success
Procter & Gamble Bulgaria continued to lead laundry detergents in 2017 with its Ariel and Tide brands. The company has very good connections and partnerships with all modern grocery retailers and is a constant presence in independent small grocers.
Ficosota an aggressive player
One of the leading companies in laundry detergents is the domestic player, Ficosota Syntez. In 2017 the company promoted its improved formula for its main brand, Savex, using interesting formats and bold designs for the packaging.
New owner for a domestic company
Doverie Obedinen Holding bought the domestic producer of Veko laundry detergents in 2017. According to the public documentation for the deal, it paid BGN8 million to acquire the business, which until then was owned by a single individual.
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Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Bulgaria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Laundry Care industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Laundry Care in Bulgaria market research report includes:
Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
What is the market size of Laundry Care in Bulgaria?
What are the major brands in Bulgaria?
What is the performance of concentrated liquid detergents?
What are the main new products developments in the laundry aids area?
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