Galloping inflation is expected to continue impacting laundry care products across the forecast period, leading some customers to switch to more affordable substitutes, either trading down to lower-cost alternative brands or switching to private label offerings. As household budgets for basic goods become tighter, the market share of lower-priced products and private labels are expected to rise during the forecasted period.
The COVID-19 crisis and the war in Ukraine pose challenges to laundry care producers, with rising costs of production associated with scarcity of raw materials, transportation costs and electrical power. As such, local producers of laundry care are in a better position.
Reasonable growth rates are expected to be sustained in laundry care over the forecast period in Bulgaria. One reason for the value sales growth, in particular, is that the green wave of responsible and environmentally-aware consumers will continue to grow, especially among urban millennials with higher purchasing power.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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