Liquid detergents is anticipated to show stronger sales than powder detergents over the forecast period. However, this will be driven by liquid detergents’ higher prices – somewhat hampered by the fact its performance is strongly driven by price promotions and such activities have decreased.
Sales in fabric softeners will be driven by their higher unit prices and both value and volume are expected to remain positive. However, challenges will continue to come from ongoing economic uncertainty, with categories such as fabric softeners not necessarily deemed to be essential in times of turmoil.
There are opportunities for local companies to explore in laundry care – particularly so in the light of ongoing supply shortages regarding international products. For example, large domestic player Avrora Holding TOO, which holds small shares in carpet cleaners and laundry aids in laundry care, also launched a new fabric softeners line in 2022, which aims to attract consumers with a more affordable price compared to its international counterparts.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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