Laundry Care in Kazakhstan

February 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Laundry Care industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Laundry Care industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Laundry Care in Kazakhstan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Laundry Care in Kazakhstan?
  • Which are the leading brands in Laundry Care in Kazakhstan?
  • How are products distributed in Laundry Care in Kazakhstan?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Laundry Care in Kazakhstan - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Moderate volume growth, whilst inflation boosts value sales in 2021
Spending caution eases, benefiting less-essential categories
Global companies maintain their lead with well-known, high-quality brands and aggressive marketing

PROSPECTS AND OPPORTUNITIES

Sustainable growth expected after the pandemic
Liquid revolution
Global heavyweights set to continue to vie for the top spot

CATEGORY INDICATORS

Table 1 Household Possession of Washing Machines 2016-2021

CATEGORY DATA

Table 2 Sales of Laundry Care by Category: Value 2016-2021 Table 3 Sales of Laundry Care by Category: % Value Growth 2016-2021 Table 4 Sales of Laundry Aids by Category: Value 2016-2021 Table 5 Sales of Laundry Aids by Category: % Value Growth 2016-2021 Table 6 Sales of Laundry Detergents by Category: Value 2016-2021 Table 7 Sales of Laundry Detergents by Category: % Value Growth 2016-2021 Table 8 NBO Company Shares of Laundry Care: % Value 2017-2021 Table 9 LBN Brand Shares of Laundry Care: % Value 2018-2021 Table 10 NBO Company Shares of Laundry Aids: % Value 2017-2021 Table 11 LBN Brand Shares of Laundry Aids: % Value 2018-2021 Table 12 NBO Company Shares of Laundry Detergents: % Value 2017-2021 Table 13 LBN Brand Shares of Laundry Detergents: % Value 2018-2021 Table 14 Forecast Sales of Laundry Care by Category: Value 2021-2026 Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026

Home Care in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?

MARKET INDICATORS

Table 16 Households 2016-2021

MARKET DATA

Table 17 Sales of Home Care by Category: Value 2016-2021 Table 18 Sales of Home Care by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of Home Care: % Value 2017-2021 Table 20 LBN Brand Shares of Home Care: % Value 2018-2021 Table 21 Distribution of Home Care by Format: % Value 2016-2021 Table 22 Distribution of Home Care by Format and Category: % Value 2021 Table 23 Forecast Sales of Home Care by Category: Value 2021-2026 Table 24 Forecast Sales of Home Care by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Laundry Care

  • Carpet Cleaners
    • Dryer Sheets
    • Liquid Fabric Softeners
    • Colour Safe Laundry Bleach
    • Fabric Fresheners
      • In-Wash Spot and Stain Removers
      • Pre-Wash Spot and Stain Removers
    • Starch/Ironing Aids
    • Water Softeners
      • Blues/Bluing
      • Colour Catchers
      • Colour Enhancers
      • Laundry Sanitiser
      • Scent Booster
      • Whiteners
      • Other Other Laundry Aids
        • Standard Powder Detergents
        • Concentrated Powder Detergents
        • Compact Powder Tablet Detergents
        • Liquid Tablet Detergents
        • Standard Liquid Detergents
        • Concentrated Liquid Detergents
      • Standard Powder Detergents
      • Standard Liquid Detergents
      • Concentrated Powder Detergents
      • Concentrated Liquid Detergents
      • Compact Powder Tablet Detergents
      • Liquid Tablet Detergents
      • Bar Detergents
      • Hand Wash Detergents
      • Fine Fabric Detergents

Laundry Care

This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Laundry Care research and analysis database.

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