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Country Report

Laundry Care in

Laundry Care in Kazakhstan

18 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing living standards and a rising number of women joining the workforce

The development of laundry care is being impacted by increasing living standards and the rising number of women joining the workforce and spending less time doing housework. The growing number of consumers who have automatic washing machines is contributing to increasing demand for specialised products within laundry care.

Switching towards a new format

There is growing demand for the liquid format within laundry care, because it is considered more innovative, offers greater convenience and because consumers want a new experience; however, sales of the liquid format within laundry care were still low as of 2017. In addition, manufacturers started to change formula concentration, with a growing number of concentrated powder and liquid detergents, and concentrated liquid tablets and pods.

Growth of eco-friendly products

With the continuous development of laundry care, consumers from urban areas who have higher purchasing powers started to demand products that could bring further benefits to the laundry process, such as product safeness and high quality. The development of modern grocery retailers such as supermarkets and hypermarkets, which offer a broad range of laundry care products, is positively impacting the growing offers of and demand for eco-friendly products.

COMPETITIVE LANDSCAPE

Strong activity from manufacturers

Products within laundry care are some of the most advertised within home care. Many players conduct frequent promotions through television, the internet and in-store, offering various discounts and special offers.

New product developments

In 2017, many existing brands extended their product portfolios by offering redesigned packaging, new flavours and improved formulas. The widening of product portfolios was observed within the economy, standard and premium price ranges.

The dominance of economy and standard-priced brands

Even with an improving economic situation in the country and a gradual rise in disposable incomes, the majority of consumers will still prefer low- and mid-priced brands. Price will still be the important factor to which consumers pay strong attention.

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Samples

Laundry Care Market Sample Report Laundry Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Kazakhstan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Laundry Care in Kazakhstan?
What are the major brands in Kazakhstan?
What is the performance of concentrated liquid detergents?
What are the main new products developments in the laundry aids area?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Laundry Care in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Increasing living standards and a rising number of women joining the workforce

Switching towards a new format

Growth of eco-friendly products

COMPETITIVE LANDSCAPE

Strong activity from manufacturers

New product developments

The dominance of economy and standard-priced brands

CATEGORY INDICATORS

Table 1 Household Possession of Washing Machines 2012-2017

CATEGORY DATA

Table 2 Sales of Laundry Care by Category: Value 2012-2017
Table 3 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 4 Sales of Laundry Aids by Category: Value 2012-2017
Table 5 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 6 Sales of Laundry Detergents by Category: Value 2012-2017
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 8 NBO Company Shares of Laundry Care: % Value 2013-2017
Table 9 LBN Brand Shares of Laundry Care: % Value 2014-2017
Table 10 NBO Company Shares of Laundry Aids: % Value 2013-2017
Table 11 LBN Brand Shares of Laundry Aids: % Value 2014-2017
Table 12 NBO Company Shares of Laundry Detergents: % Value 2013-2017
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
Table 14 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022

Home Care in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Home care generates growth in both volume and current value terms in 2017

Innovation and technological advancement force the emergence of new product developments

International companies dominate home care

Traditional grocery retailers still lead

Continuous development of home care in Kazakhstan over the forecast period

MARKET INDICATORS

Table 16 Households 2012-2017

MARKET DATA

Table 17 Sales of Home Care by Category: Value 2012-2017
Table 18 Sales of Home Care by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of Home Care: % Value 2013-2017
Table 20 LBN Brand Shares of Home Care: % Value 2014-2017
Table 21 Distribution of Home Care by Format: % Value 2012-2017
Table 22 Distribution of Home Care by Format and Category: % Value 2017
Table 23 Forecast Sales of Home Care by Category: Value 2017-2022
Table 24 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Laundry Care in Kazakhstan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increasing living standards and a rising number of women joining the workforce

Switching towards a new format

Growth of eco-friendly products

COMPETITIVE LANDSCAPE

Strong activity from manufacturers

New product developments

The dominance of economy and standard-priced brands

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Laundry Care in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Increasing living standards and a rising number of women joining the workforce

Switching towards a new format

Growth of eco-friendly products

COMPETITIVE LANDSCAPE

Strong activity from manufacturers

New product developments

The dominance of economy and standard-priced brands

CATEGORY INDICATORS

CATEGORY DATA

Home Care in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Home care generates growth in both volume and current value terms in 2017

Innovation and technological advancement force the emergence of new product developments

International companies dominate home care

Traditional grocery retailers still lead

Continuous development of home care in Kazakhstan over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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