Concentrated liquid detergents is projected to continue to post the fastest retail volume and value (constant 2022 prices) growth over the forecast period. This is largely because these options are perceived to effectively remove dirt in the wash at low temperatures, which is held to allow the user to better maintain the quality of their clothes.
The growing health and wellness trend is expected to boost the demand for eco-friendly laundry care products, albeit slowly, in the forecast period. Some new habits developed during the pandemic are set remain in place.
E-commerce is set to continue to develop and grow retail value share in laundry care in the forecast period. Some consumers will continue to work remotely, while those in offices and other workplaces will also be looking for ways to spend less time shopping in stores.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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