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Country Report

Laundry Care in

Laundry Care in Azerbaijan

13 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

High inflation sees laundry care grow

Following the devaluation in 2015, players and consumers remained very price-conscious in 2017. Value sales of laundry care grew in 2017, but volume sales decreased marginally.

Modern grocery retailers gains ground on traditional outlets

During 2017, laundry care distribution changed in Azerbaijan, as modern grocery retailers gained ground due to reduced sales through traditional groceries. Governing bodies are actively working to reduce shadow economies and limit cash transactions.

Larger consumer base anticipated

Laundry care is expected to grow over the forecast period. Rising female employment and growing washing machine possession will boost sales of automatic laundry detergents and laundry aids, while sales of hand wash detergents are expected to decrease over the forecast period, both in volume terms and at constant 2017 prices.

COMPETITIVE LANDSCAPE

Procter & Gamble Azerbaijan remains the leading player

Procter & Gamble Azerbaijan’s long history in the country has allowed it to gain and sustain leading positions in several laundry care categories. In order to win in a fast-changing world, the company carries out extensive in-store marketing and promotional activities as well as broad advertisements through mass media.

Atropatena Ltd achieves fastest value sales growth

Atropatena Ltd saw the best performance in laundry care in 2017, owing to its broad product portfolio and existence in different categories, such as carpet cleaners, fabric softeners, laundry aids and laundry detergents. The brand names exclusively distributed by the company, including Vanish, Vernel, Calgon, Persil, Losk and Perwoll, are recognisable among local consumers due to extensive advertising through mass media, including local and Russian TV channels, radio and social networks.

New product launches in emerging categories such as laundry aids

Growing consumer knowledge about new products brought new product offerings in 2017. Bagi Industries Ltd has several laundry aids products.

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Laundry Care Market Sample Report Laundry Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Azerbaijan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Laundry Care in Azerbaijan?
What are the major brands in Azerbaijan?
What is the performance of concentrated liquid detergents?
What are the main new products developments in the laundry aids area?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Laundry Care in Azerbaijan - Category analysis

HEADLINES

PROSPECTS

High inflation sees laundry care grow

Modern grocery retailers gains ground on traditional outlets

Larger consumer base anticipated

COMPETITIVE LANDSCAPE

Procter & Gamble Azerbaijan remains the leading player

Atropatena Ltd achieves fastest value sales growth

New product launches in emerging categories such as laundry aids

CATEGORY INDICATORS

Table 1 Household Possession of Washing Machines 2012-2017

CATEGORY DATA

Table 2 Sales of Laundry Care by Category: Value 2012-2017
Table 3 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 4 Sales of Laundry Aids by Category: Value 2012-2017
Table 5 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 6 Sales of Laundry Detergents by Category: Value 2012-2017
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 8 NBO Company Shares of Laundry Aids: % Value 2013-2017
Table 9 LBN Brand Shares of Laundry Aids: % Value 2014-2017
Table 10 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 11 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022

Home Care in Azerbaijan - Industry Overview

EXECUTIVE SUMMARY

Home care value growth reflects unstable monetary system

More expensive imports push consumers to seek economy products, bargains and promotions

International brands benefit from consumers’ high brand recognition

Modern grocery channels grow extensively, introducing new purchasing habits to local consumers

Home care to head towards saturation in Azerbaijan over the forecast period

MARKET INDICATORS

Table 12 Households 2012-2017

MARKET DATA

Table 13 Sales of Home Care by Category: Value 2012-2017
Table 14 Sales of Home Care by Category: % Value Growth 2012-2017
Table 15 NBO Company Shares of Home Care: % Value 2013-2017
Table 16 Distribution of Home Care by Format: % Value 2012-2017
Table 17 Distribution of Home Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Home Care by Category: Value 2017-2022
Table 19 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Laundry Care in Azerbaijan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

High inflation sees laundry care grow

Modern grocery retailers gains ground on traditional outlets

Larger consumer base anticipated

COMPETITIVE LANDSCAPE

Procter & Gamble Azerbaijan remains the leading player

Atropatena Ltd achieves fastest value sales growth

New product launches in emerging categories such as laundry aids

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Laundry Care in Azerbaijan - Category analysis

HEADLINES

PROSPECTS

High inflation sees laundry care grow

Modern grocery retailers gains ground on traditional outlets

Larger consumer base anticipated

COMPETITIVE LANDSCAPE

Procter & Gamble Azerbaijan remains the leading player

Atropatena Ltd achieves fastest value sales growth

New product launches in emerging categories such as laundry aids

CATEGORY INDICATORS

CATEGORY DATA

Home Care in Azerbaijan - Industry Overview

EXECUTIVE SUMMARY

Home care value growth reflects unstable monetary system

More expensive imports push consumers to seek economy products, bargains and promotions

International brands benefit from consumers’ high brand recognition

Modern grocery channels grow extensively, introducing new purchasing habits to local consumers

Home care to head towards saturation in Azerbaijan over the forecast period

MARKET INDICATORS

MARKET DATA

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