Sales of laundry in Azerbaijan have not been significantly impacted by the pandemic; it is, after all, a staple category in most households. Growth in 2021 is down from that seen in 2020, although many people still continue to work and study at home, lockdown measures have eased over the year, meaning consumers were returning to the workplace and were able to laundry less frequently.
The relaxation of lockdown measures has helped normalise consumer retail trends in the second half of 2021. Sales of spot and stain removers saw a sharp dip in sales in 2020, as these products are seen as non-essentials in most Azerbaijani households.
Laundry care in Azerbaijan remains characterised by immaturity and a lack of take-up of new technologies. In part, this reflects trends in the white goods market; laundry appliances are typically fairly basic.
2021 is set to be a more stable year for laundry care than 2020, as consumers gradually return to their pre-pandemic habits and over the forecast period the category is set to return to steady growth. However, the effects of the pandemic are set to linger indirectly going forward.
In its current state, laundry care remains underdeveloped in Azerbaijan. Automatic powders dominate, and there is no visible presence of a wide range of products including fabric fresheners, concentrated liquid and compact powder tablet detergents.
There may be opportunity for the development of more innovation over the forecast period in detergents as the country emerges from the pandemic-based recession. However, significant investment is likely to be required to persuade consumers to trade up, at least in mass positions.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!