It is expected that powder detergents will remain the dominant category in laundry care in the Azerbaijani market during the forecast period. It is difficult to change consumer habits, and it takes time and intense marketing activity from companies in order to introduce and develop such items as concentrated liquid detergents and other detergents.
The liquid detergents category, as predicted, showed growth in value and volume in 2022. It is expected that sales in this category will continue to gain momentum in the future, because this category still has a fairly low base, and consumer interest in it is stable.
In 2022, the detergent tablets category saw decline in volume terms. This was due to the fact that the sales engine of this category is the promotions of manufacturing companies.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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