Laundry care will register muted constant value growth and moderate volume growth over the forecast period. However, if inflation continues to rise at pace, players will be forced to compete aggressively on price and local brands, as well as private label could benefit.
Though growth will slow somewhat, partly due to rising maturity, liquid tablets detergents will perform strongly. Consumers appreciate the convenience of liquid tablet detergents, as the dosage does not need to be measured out.
There will be increased focus on sustainability over the forecast period and players will focus their innovations on being kinder to the environment. This will result in the increased use of concentrated detergents, detergents that can be used at lower temperatures, and also the use of less plastic packaging.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!