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Country Report

Laundry Care in

Laundry Care in Argentina

18 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers, brands and washing machine manufacturers go liquid

Due to the feeble economic activity, most of laundry care declined in retail volume terms in 2018, with the exception of bar detergents and standard liquid detergents.

Tariffs up, number of wash loads down

To reduce its fiscal deficit, the government partially eliminated subsidies granted to public service companies. As a result, the tariffs of water and electricity distribution rocketed in the last year of the review period.

Research and development focus on lifestyle changes

Brands and washing machine manufacturers will develop new products based on consumers’ changing requirements. Argentinians now own more clothes and want to preserve them for as long as possible.

COMPETITIVE LANDSCAPE

Limited space for local brands

Multinationals Unilever and Procter & Gamble are the clear leaders of laundry care. However, the category presents a high level of competition across some of the most important areas.

Influencers in concentrated detergents and spot and stain removers

Concentrated liquid detergents is predicted to be the strongest performer in retail volume terms over the forecast period. Procter & Gamble launched its concentrated detergents for brands Ace and Ariel, which stand as serious contenders to Skip (Unilever).

Consumers face inflation

Private label and local brands tend to be more affordable than multinational labels. However, although private label is growing in laundry care, it only holds a considerable presence in fabric softeners.

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Samples

Laundry Care Market Sample Report Laundry Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Argentina market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Laundry Care in Argentina?
What are the major brands in Argentina?
What is the performance of concentrated liquid detergents?
What are the main new products developments in the laundry aids area?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Laundry Care in Argentina - Category analysis

HEADLINES

PROSPECTS

Consumers, brands and washing machine manufacturers go liquid

Tariffs up, number of wash loads down

Research and development focus on lifestyle changes

COMPETITIVE LANDSCAPE

Limited space for local brands

Influencers in concentrated detergents and spot and stain removers

Consumers face inflation

CATEGORY INDICATORS

Table 1 Household Possession of Washing Machines 2013-2018

CATEGORY DATA

Table 2 Sales of Laundry Care by Category: Value 2013-2018
Table 3 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 4 Sales of Laundry Aids by Category: Value 2013-2018
Table 5 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 6 Sales of Laundry Detergents by Category: Value 2013-2018
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 8 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 9 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 10 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 11 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 12 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 14 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Home Care in Argentina - Industry Overview

EXECUTIVE SUMMARY

Negative impact of high inflation and economic stagnation

Multi-purpose ahead of specific products

Private label gains space on retailers’ shelves

Lifestyles and social responsibility guide development

Savvy consumers and environmentally-friendly brands will drive home care

MARKET INDICATORS

Table 16 Households 2013-2018

MARKET DATA

Table 17 Sales of Home Care by Category: Value 2013-2018
Table 18 Sales of Home Care by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Home Care: % Value 2014-2018
Table 20 LBN Brand Shares of Home Care: % Value 2015-2018
Table 21 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 22 Distribution of Home Care by Format: % Value 2013-2018
Table 23 Distribution of Home Care by Format and Category: % Value 2018
Table 24 Forecast Sales of Home Care by Category: Value 2018-2023
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Laundry Care in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers, brands and washing machine manufacturers go liquid

Tariffs up, number of wash loads down

Research and development focus on lifestyle changes

COMPETITIVE LANDSCAPE

Limited space for local brands

Influencers in concentrated detergents and spot and stain removers

Consumers face inflation

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Laundry Care in Argentina - Category analysis

HEADLINES

PROSPECTS

Consumers, brands and washing machine manufacturers go liquid

Tariffs up, number of wash loads down

Research and development focus on lifestyle changes

COMPETITIVE LANDSCAPE

Limited space for local brands

Influencers in concentrated detergents and spot and stain removers

Consumers face inflation

CATEGORY INDICATORS

CATEGORY DATA

Home Care in Argentina - Industry Overview

EXECUTIVE SUMMARY

Negative impact of high inflation and economic stagnation

Multi-purpose ahead of specific products

Private label gains space on retailers’ shelves

Lifestyles and social responsibility guide development

Savvy consumers and environmentally-friendly brands will drive home care

MARKET INDICATORS

MARKET DATA

SOURCES

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