Already successful, liquid detergents, especially those that can easily be used at home, will continue to gain prominence in laundry care in Argentina over the forecast period, leading to a decrease in average current unit prices. This will be especially noticeable in the first half of the forecast period when both established and new brands seek to consolidate and vie for share.
In contrast to liquid detergents, the average unit price of liquid fabric softeners is expected to climb over the forecast period, and while volume consumption is expected to decline, this category will remain significant within laundry care, attracting interest from manufacturers. The two leading brands, Vivere and Comfort, owned by Unilever, have increased their visibility within concentrated liquid laundry care, and their respective ”Intense” formulations are expected to continue to gain relevance in the years ahead.
Spot and stain removers were the biggest winners in laundry care in 2022, and as pandemic restrictions fade into the distance, the outlook for this subcategory is very promising, especially in-wash formulations, which are practical and convenient.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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