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Country Report

Laundry Care in

Laundry Care in Argentina

18 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Liquid detergents continue their strong development

Standard liquid detergents registered the strongest growth in 2017. This excellent performance is due to the continuous replacement of standard powder detergents, mainly driven by manufacturers.

Industry players push consumers towards liquid products

In 2015, Procter & Gamble decided to stop producing laundry powder to focus on liquid products, which also explains the sharp fall in standard powder detergents. Thus, Ace and Ariel brands subsequently were only available as liquid products.

Some innovation in stain removers, but with very low development

In recent years, some innovative products were launched in stain removers, but the development of these products was very low and they are very difficult to find in the different channels. These launches are to remove stains on the go so consumers can carry the products in their bags.

COMPETITIVE LANDSCAPE

Unilever is the most important player

Unilever de Argentina continued to lead laundry care in 2017, accounting for more than half of the overall retail value sales. The company’s leadership is built on the strength and long tradition of its brands in the country, such as Ala, Skip, Drive and Vivere.

Ala brand begins to compete in categories in which it was not previously present

At the end of 2016, the Ala family was enlarged, incorporating a new category: Ala stain remover, a product which assists the removal of the most difficult stains in the washing machine, without having to scrub or soak. The new product line is available in both powder and liquid formats as well as in rigid packaging and doy packs, and also comes with trigger delivery.

Economy brands see the strongest growth

In a difficult economic context, in which households are making purchases with increasing levels of rationality, second-tier brands and private label are gaining in importance. In all categories, these types of products recorded the best development due to their good price-quality ratio.

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Laundry Care Market Sample Report Laundry Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Argentina market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Laundry Care in Argentina?
What are the major brands in Argentina?
What is the performance of concentrated liquid detergents?
What are the main new products developments in the laundry aids area?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Laundry Care in Argentina - Category analysis

HEADLINES

PROSPECTS

Liquid detergents continue their strong development

Industry players push consumers towards liquid products

Some innovation in stain removers, but with very low development

COMPETITIVE LANDSCAPE

Unilever is the most important player

Ala brand begins to compete in categories in which it was not previously present

Economy brands see the strongest growth

CATEGORY INDICATORS

Table 1 Household Possession of Washing Machines 2012-2017

CATEGORY DATA

Table 2 Sales of Laundry Care by Category: Value 2012-2017
Table 3 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 4 Sales of Laundry Aids by Category: Value 2012-2017
Table 5 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 6 Sales of Laundry Detergents by Category: Value 2012-2017
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 8 NBO Company Shares of Laundry Care: % Value 2013-2017
Table 9 LBN Brand Shares of Laundry Care: % Value 2014-2017
Table 10 NBO Company Shares of Laundry Aids: % Value 2013-2017
Table 11 LBN Brand Shares of Laundry Aids: % Value 2014-2017
Table 12 NBO Company Shares of Laundry Detergents: % Value 2013-2017
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
Table 14 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022

Home Care in Argentina - Industry Overview

EXECUTIVE SUMMARY

Changes in household cleaning habits

Multinationals continue to push liquid detergent

Sustainability policies mobilise main players

MARKET INDICATORS

Table 16 Households 2012-2017

MARKET DATA

Table 17 Sales of Home Care by Category: Value 2012-2017
Table 18 Sales of Home Care by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of Home Care: % Value 2013-2017
Table 20 LBN Brand Shares of Home Care: % Value 2014-2017
Table 21 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 22 Distribution of Home Care by Format: % Value 2012-2017
Table 23 Distribution of Home Care by Format and Category: % Value 2017
Table 24 Forecast Sales of Home Care by Category: Value 2017-2022
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Laundry Care in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Liquid detergents continue their strong development

Industry players push consumers towards liquid products

Some innovation in stain removers, but with very low development

COMPETITIVE LANDSCAPE

Unilever is the most important player

Ala brand begins to compete in categories in which it was not previously present

Economy brands see the strongest growth

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Laundry Care in Argentina - Category analysis

HEADLINES

PROSPECTS

Liquid detergents continue their strong development

Industry players push consumers towards liquid products

Some innovation in stain removers, but with very low development

COMPETITIVE LANDSCAPE

Unilever is the most important player

Ala brand begins to compete in categories in which it was not previously present

Economy brands see the strongest growth

CATEGORY INDICATORS

CATEGORY DATA

Home Care in Argentina - Industry Overview

EXECUTIVE SUMMARY

Changes in household cleaning habits

Multinationals continue to push liquid detergent

Sustainability policies mobilise main players

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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