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Country Report

Laundry Care in

Laundry Care in India

19 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers demanding advanced formats and added value

Laundry care has achieved a high level of penetration in India, with hand washing remaining the most common form of washing clothes. Indeed, hand wash detergents and bar detergents dominated laundry care in 2017.

Rising demand for liquid detergents and washing machine laundry products

With the increasing number of working people, especially women, more and more consumers are incorporating home laundry appliances in order to save time. The use of home laundry appliances has traditionally been limited to urban India.

Companies to extend tax benefits to consumers

A goods and Service Tax (GST) was introduced in India on 1 July 2017 and has replaced the existing complex multiple indirect tax structure. With the initial introduction of GST, detergents were placed in the highest tax bracket of 28%, compared to the 22% levied earlier.

COMPETITIVE LANDSCAPE

Unilever continues to dominate laundry care

Hindustan Unilever led laundry care in 2017 thanks to its strong distribution network and product portfolio, with the company driving premiumisation to strengthen its position. Unilever’s fabric wash business has posted strong growth via premiumisation, led by Surf.

Premium segment continues to develop

Surf excel and Ariel are the two players competing within the premium price segment. These are the major brands in the machine wash segment, where automatic and liquid detergents are the main product types.

Home grown and regional brands challenging large players

Leading laundry care players are facing growing competition from regional and local brands. Domestic players such as RSPL, Jyothy laboratories and Nirma are performing strongly.

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Samples

Laundry Care Market Sample Report Laundry Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in India market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Laundry Care in India?
What are the major brands in India?
What is the performance of concentrated liquid detergents?
What are the main new products developments in the laundry aids area?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Laundry Care in India - Category analysis

HEADLINES

PROSPECTS

Consumers demanding advanced formats and added value

Rising demand for liquid detergents and washing machine laundry products

Companies to extend tax benefits to consumers

COMPETITIVE LANDSCAPE

Unilever continues to dominate laundry care

Premium segment continues to develop

Home grown and regional brands challenging large players

CATEGORY INDICATORS

Table 1 Household Possession of Washing Machines 2012-2017

CATEGORY DATA

Table 2 Sales of Laundry Care by Category: Value 2012-2017
Table 3 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 4 Sales of Laundry Aids by Category: Value 2012-2017
Table 5 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 6 Sales of Laundry Detergents by Category: Value 2012-2017
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 8 NBO Company Shares of Laundry Care: % Value 2013-2017
Table 9 LBN Brand Shares of Laundry Care: % Value 2014-2017
Table 10 NBO Company Shares of Laundry Aids: % Value 2013-2017
Table 11 LBN Brand Shares of Laundry Aids: % Value 2014-2017
Table 12 NBO Company Shares of Laundry Detergents: % Value 2013-2017
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
Table 14 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022

Home Care in India - Industry Overview

EXECUTIVE SUMMARY

Hygiene remains top priority for Indian consumers

Convenience and value added features being sought by consumers

Home care remains price sensitive

Attractive packaging and convenient product formats key to product development

Penetration of home care products set to increase over forecast period

MARKET INDICATORS

Table 16 Households 2012-2017

MARKET DATA

Table 17 Sales of Home Care by Category: Value 2012-2017
Table 18 Sales of Home Care by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of Home Care: % Value 2013-2017
Table 20 LBN Brand Shares of Home Care: % Value 2014-2017
Table 21 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 22 Distribution of Home Care by Format: % Value 2012-2017
Table 23 Distribution of Home Care by Format and Category: % Value 2017
Table 24 Forecast Sales of Home Care by Category: Value 2017-2022
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Laundry Care in India

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers demanding advanced formats and added value

Rising demand for liquid detergents and washing machine laundry products

Companies to extend tax benefits to consumers

COMPETITIVE LANDSCAPE

Unilever continues to dominate laundry care

Premium segment continues to develop

Home grown and regional brands challenging large players

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Laundry Care in India - Category analysis

HEADLINES

PROSPECTS

Consumers demanding advanced formats and added value

Rising demand for liquid detergents and washing machine laundry products

Companies to extend tax benefits to consumers

COMPETITIVE LANDSCAPE

Unilever continues to dominate laundry care

Premium segment continues to develop

Home grown and regional brands challenging large players

CATEGORY INDICATORS

CATEGORY DATA

Home Care in India - Industry Overview

EXECUTIVE SUMMARY

Hygiene remains top priority for Indian consumers

Convenience and value added features being sought by consumers

Home care remains price sensitive

Attractive packaging and convenient product formats key to product development

Penetration of home care products set to increase over forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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