When compared with other developing/emerging APAC countries, such as Indonesia, Thailand and Vietnam, India continues to have lower per household spending on laundry care, which provides plenty of room for growth. In addition, according to Euromonitor’s Economies & Consumers data, over the forecast period the employed population in India is set to see steady growth, which will drive continued solid retail volume and current value growth for laundry care.
While some consumers in urban areas are looking at upgrading to more premium options, such as tablet or liquid detergents, or more environmentally-friendly products, the majority of Indian consumers in rural areas have a strong inclination for hand washing. As such, premium laundry care offerings which are positioned for machine washing, such as detergent tablets/pods, and liquid detergents, amongst others, are likely to witness challenges in attracting significant consumer demand in these areas in the forecast period, as most consumers will continue to use hand wash, bar, and powder detergents.
As a result of the pandemic, more consumers started using the e-commerce channel to purchase a wide variety of products, including laundry care products, and they now value the convenience and product variety this distribution channel can offer. Moreover, laundry care offerings are largely purchased along with the monthly grocery shopping.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See All of Our DefinitionsThis report originates from Passport, our Laundry Care research and analysis database.
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