Value growth is expected in laundry care over the forecast period as a result of growing demand for higher-priced products, especially those with a natural composition. This demand will be supported by the general rise in consumers’ concerns about the potential impact of the chemicals traditionally used in a wide range of home care products on human health and the environment.
Consumers’ increasing interest in the proper care of their high quality clothes - bolstered by the uncertain economic environment and increasing interest in sustainability – is set to drive volume growth in fine fabric detergents over the forecast period. The increasing number of environmentally friendly products and their increasingly extensive availability and visibility in store-based retailers will also support growth.
Despite the increasingly broad variety of bar detergents products on offer, the anticipated development of completely natural and biodegradable products, and the category’s low prices, demand for bar detergents is expected to decline during the forecast period. The perceived low efficiency of these products and the considerable amount of effort required to use them will serve to dampen demand amongst busy consumers looking for convenience, while the growing number of eco-friendly, more convenient laundry detergents will also hamper the development of the bar detergents category.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See All of Our DefinitionsThis report originates from Passport, our Laundry Care research and analysis database.
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