Concentrated detergents will likely continue to gain popularity in the forecast period at the expense of standard alternatives in Saudi Arabia. This is largely thanks to growing consumer appreciation for the fact that concentrated products last longer and are therefore more economical.
Over the forecast period, companies within laundry care are expected to expand their product ranges considerably in order to respond to the changing consumer landscape. This is likely to include the launching of more user-friendly and pocket-friendly pack sizes.
There is a growing focus on sustainability and the environment in Saudi Arabia, with the Kingdom’s Vision 2030 strategy setting a series of sustainability goals with the aim of it reaching Net Zero by 2060. This focus on sustainability is likely to influence new product development and innovation within laundry care, with the introduction of more ‘green’ products into the market.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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