We expect to see a growing number of manufacturers committing to sustainability drives and launching eco-friendly products over the forecast period – including more players investing in refill stations, as per Unilever and IP One Co. In addition to refill options and recycled packaging, there will also be a focus on the reduction of chemical ingredients in favour of natural variants.
Fabric fresheners are also expected to maintain their popularity over the forecast period, with a greater number of brands being launched to meet ongoing trends – especially so for appealing scents. Whilst this will be most notable in urban areas, the trend is also expected to reach more rural communities – particularly so within rural consumers with stronger spending power who opt to use laundrettes.
Autodose functions in washing machines are expected to increase over the forecast period, with brands such as Bosch, Samsung and Electrolux having introduced washing machines with autodosing features in Thailand. This is beneficial for consumers, as it enables a limited dosage per wash and thus helps to limit consumption – although this will not fare so well for manufacturers as consumers will use lower amounts of laundry care products.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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