Laundry care will register healthy constant value and volume growth over the forecast period. Population growth will support volume sales.
Packaging, perceived product quality and pricing will be the main differentiator in laundry care over the forecast period. Of these, packaging is surprisingly important; the category has seen huge numbers of very small arrive over the review period, a trend that is set to continue as more value brands are rolled out.
Automatic detergents will continue to struggle to build share in Cameroon, reflecting the limited household penetration of washing machines. This is largely because these appliances are too expensive for the average household, who would also struggle to afford the high utility and maintenance bills that comes with them.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!