As inflation continues affecting consumer budgets, a multi-purpose strategy is set to continue expanding in the laundry care category. More brands are likely to encompass the trend, with Walmart’s or Grupo GTA’s private label products set to launch similar products.
Thanks to its wide portfolio and sound knowledge of the Guatemalan market, Industria La Popular is expected to continue leading the laundry care market in the country over the forecast period. Much of its success will stem from its accessible products strategy, in which its products are relatable to all but especially to low socioeconomic levels.
It is expected that major players in modern grocery retailing, such as Walmart and GTA will continue to gain share in laundry care over the forecast period via their private label products. As consumers will look for more accessible products, this high inflationary period is expected to boost the development of private label in the country, confirmed by their growing presence on the shelves of these retailers and many of their competitors.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See All of Our DefinitionsThis report originates from Passport, our Laundry Care research and analysis database.
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