Overall, Coronavirus (COVID-19) had a negative impact on laundry care in France in 2020. Indeed, laundry care recorded its first declines in retail volume and current value sales since 2017.
Bar detergents and carpet cleaners were among the few “winners” in laundry care during in 2020. Having registered constant declines in retail volume and current value sales through the review period, the COVID-19 crisis saw their sales spike during 2020.
The constant shift towards concentration and convenience via liquid products and pod/unit doses boosted the performance of liquid detergent tablets in 2020. Despite the economic recession in the wake of COVID-19, consumers continued to show a preference for added-value formats offering flexibility and ease-of-use.
Laundry care is expected to return to slow but positive retail volume and value (at constant 2020 prices) growth in the forecast period. The shift to concentrated products is set to continue to favour the liquid format at the expense of the powder format, with concentrated liquid detergents and liquid detergent tablets leading the way.
Further price promotions can be expected to be used as a tool to stimulate demand in a mature category. This is perceived to be an effective means of driving sales in laundry care.
The category is expected to see stronger competition due to the development of “green” brands, especially in laundry detergents. The growing popularity of “green” products among consumers in France is supported by the shift to concentrated laundry detergents and the use of price promotions.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Laundry Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Laundry Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page