Retail volume growth is expected to remain steady over the forecast period although Georgia’s declining population is a potential threat to category growth. As economic issues continue, price sensitivity will prevail and many consumers will trade down.
The competitive landscape was unchanged in 2022. Procter & Gamble held onto its strong leadership position in laundry care in 2022, followed by Henkel.
Modern retail is expected to continue its expansion into new regions of Georgia. Modern laundry products, such as liquid detergents and detergent tablets are therefore expected to become more widely available, attracting customers with better prices and stronger promotions.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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