Over the forecast period laundry care is set to see further innovation that will being value-added benefits such as convenience and also more effectiveness. While population decline will dampen volume sales, constant value sales will be maintained by targeting higher income consumers with such value-added benefits.
There will be increased focus on sustainability over the forecast period and players will focus their innovations on being kinder to the environment. This will result in the increased use of concentrated detergents, detergents that can be used at lower temperatures, and also the use of less plastic packaging.
Hand wand bar detergents are set see further decline over the forecast period, as consumers switch to spot and stain removers, as well as increasingly using automatic detergents and in particular liquid tablet detergents will see growth.
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This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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