Overall, laundry care benefitted marginally from COVID-19. Current value growth was on par with 2019, when deflationary effect in 2020 was taken into account.
Procter & Gamble and Saponia continued to lead laundry care in 2020. Both players offer a wide range of brands and products across the price spectrum, appealing to a broader consumer audience than those manufacturers with a particular price positioning.
Concentrated powder detergents took over sales from standard powder detergents during the review period. This take over in sales resulted in standard powder detergents being obsolete, with sales of standard powder detergents disappearing in 2017 and by 2020, there was only concentrated powder detergents products available.
Laundry will register higher value growth, once COVID-19 comes under control and consumers’ confidence returns. Volume growth will be steady and non-essential products within laundry care should see higher value growth than in 2020.
Laundry detergents are the dominant products in laundry care, with powder detergents currently being the leading format on offer. These findings illustrate the conservative nature of laundry care in Bosnia-Herzegovina, dominated by basic care and mature formats.
Private label continued to gain value share in 2020. This was due to several factors.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Laundry Care research and analysis database.
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