In 2021, growth in the retail sales of laundry care stabilised as the country moved towards a period of normalisation. A significant driver of growth in 2020 was the widespread stockpiling seen, but as consumers adjusted to COVID-19 this stockpiling subsided and, as such, was less of a feature in 2021.
Liquid tablet detergents remained one of the most dynamic categories in 2021, despite the higher unit price of these products. Consumers have shown a growing appreciation of the convenience of these products and their ability to provide the correct dosage.
Canadian laundry care continued to be dominated by US-based multinational Procter & Gamble, with the company extending its lead in 2021. Its success is linked to the wide variety of products it offers across laundry care, as well as its constant innovations in tablets and boosters.
Over the forecast period, laundry aids, most notably scent boosters, should continue to see strong growth, as these products are helping to add value in what is a relatively mature category. As scent boosters have become more popular, they have established a stronger presence on retailers’ shelves, which in turn has helped raise awareness of these products.
Sustainability regained importance for Canadian consumers in 2021, after experiencing a pause in 2020 due to the search for efficacy. As pandemic-induced fears and worries subside, consumers again give importance to keeping not just their homes free of chemicals but also the planet.
Due to shortages during 2020, many Canadian consumers were forced to try private label laundry products. Even though in 2021 they went back to well-known brands as these were again available, we anticipate seeing an increase in demand for low-cost private label laundry care products in the forecast period, especially for brands like Costco’s Kirkland or Loblaw’s President’s Choice, as the rising inflation rate will place a downwards pressure on consumer purchasing power.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page