Sustainability is expected to develop as a trend over the forecast period, with consumers likely to increasingly look for laundry care products that reduce plastic waste and which are more eco-friendly. In addition to major players such as Seventh Generation focusing on eco-friendly products, Canadian players have also made in-roads with sustainable products such as British Columbia-based Tru Earth (www.
In the early part of the forecast period, private label laundry care products are expected to benefit from the high inflation rates which have impacted the prices of household necessities including groceries, fuel and energy. As consumers look to juggle their household budgets private label is likely to become an increasingly attractive option.
In terms of formats, concentrated liquid detergents is expected to retain the largest share of sales in terms of laundry detergents in Canada, with this being partly due to the lower price of these products and wider familiarity. Nonetheless, liquid tablet detergents is projected to remain the most dynamic category, driven by convenience and ongoing investment in innovation.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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