The two main products in laundry care are powder and liquid detergents, holding a combined 76% value share in 2022. Despite the dominance of powder detergents in Chile, there is likely to be further evidence of a shift towards liquid detergents over the forecast period, with the latter set to record more dynamic retail volume growth.
The pandemic has had a lingering impact on consumers’ habits and preferences. For a significant proportion of Chilean homes, 2020-2021 and part of 2022 was marked by higher levels of liquidity, which stemmed from both government subsidies and pension fund withdrawals, as well as highly available credit.
Empresas Demaria is one of the largest Chilean players in home care. With its brands Virginia, Brillina, Arom and Igenix, Empresas Demaria is an important competitor in several categories.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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