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Country Report

Laundry Care in

Laundry Care in Chile

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Alternative detergents gain share

The growth of laundry care has led to the development of new detergents known as alternative detergents offered by start-ups and local agents. These products have been available for several years, although consumer confidence in them has increased over time.

Standard powder detergents loses ground to liquid detergents

Standard powder detergents, traditionally the largest category within laundry care, continued its retail value decline in 2018, with the presence of new added-value products with new formulas and ingredients such as liquid detergents offering convenient and attractive alternatives. The liquid format is becoming attractive to Chilean users with a wide variety of products and efficient distribution in traditional channels, which allows consumers to easily switch to liquid formats.

Technology is already playing a role in households.

A significant proportion of Chileans have access to an automatic washing machine, moreover, the penetration rate is the highest in the region. Chile is certainly receptive to new technological formats, with the highly competitive environment enabling consumers to choose the most convenient products for their household.

COMPETITIVE LANDSCAPE

Procter & Gamble lowers its presence in powder detergents

Procter & Gamble lowered its presence in specific categories, such as powder detergents, in 2018 as concentrated liquid detergents have been gaining the attention of companies. They are able to upgrade their offers with more added-value products, improving efficiency and usage with more elaborate formats, which can also enhance the physical presence in retail outlets as part of a more profitable strategy.

Traditional channels increase their presence in liquid detergents.

The presence of new brands has led to extremely wide choice in laundry care, although many of these new products are only available from traditional channels such as fairs and local businesses, with modern grocery retailers carrying a much more limited range. Consumers are slowly becoming more confident in alternative detergents, and their presence in traditional channels is supporting sales, as these outlets enjoy high footfalls in residential areas.

Unilever Chile HPC maintains its lead

Unilever Chile HPC maintained its lead in laundry care in 2018. Its strong presence in modern grocery retailers gave the company a wide reach throughout the country.

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Laundry Care Market Sample Report Laundry Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Chile market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Laundry Care in Chile?
What are the major brands in Chile?
What is the performance of concentrated liquid detergents?
What are the main new products developments in the laundry aids area?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Laundry Care in Chile - Category analysis

HEADLINES

PROSPECTS

Alternative detergents gain share

Standard powder detergents loses ground to liquid detergents

Technology is already playing a role in households.

COMPETITIVE LANDSCAPE

Procter & Gamble lowers its presence in powder detergents

Traditional channels increase their presence in liquid detergents.

Unilever Chile HPC maintains its lead

CATEGORY INDICATORS

Table 1 Household Possession of Washing Machines 2013-2018

CATEGORY DATA

Table 2 Sales of Laundry Care by Category: Value 2013-2018
Table 3 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 4 Sales of Laundry Aids by Category: Value 2013-2018
Table 5 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 6 Sales of Laundry Detergents by Category: Value 2013-2018
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 8 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 9 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 10 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 11 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 12 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 14 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Home Care in Chile - Industry Overview

EXECUTIVE SUMMARY

Good general performance for home care in 2018

New domestic products may change consumer behaviour

Home care still characterised by multinationals

New lifestyles may change consumer priorities

Growth expected, benefiting a number of channels

MARKET INDICATORS

Table 16 Households 2013-2018

MARKET DATA

Table 17 Sales of Home Care by Category: Value 2013-2018
Table 18 Sales of Home Care by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Home Care: % Value 2014-2018
Table 20 LBN Brand Shares of Home Care: % Value 2015-2018
Table 21 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 22 Distribution of Home Care by Format: % Value 2013-2018
Table 23 Distribution of Home Care by Format and Category: % Value 2018
Table 24 Forecast Sales of Home Care by Category: Value 2018-2023
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Laundry Care in Chile

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Alternative detergents gain share

Standard powder detergents loses ground to liquid detergents

Technology is already playing a role in households.

COMPETITIVE LANDSCAPE

Procter & Gamble lowers its presence in powder detergents

Traditional channels increase their presence in liquid detergents.

Unilever Chile HPC maintains its lead

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Laundry Care in Chile - Category analysis

HEADLINES

PROSPECTS

Alternative detergents gain share

Standard powder detergents loses ground to liquid detergents

Technology is already playing a role in households.

COMPETITIVE LANDSCAPE

Procter & Gamble lowers its presence in powder detergents

Traditional channels increase their presence in liquid detergents.

Unilever Chile HPC maintains its lead

CATEGORY INDICATORS

CATEGORY DATA

Home Care in Chile - Industry Overview

EXECUTIVE SUMMARY

Good general performance for home care in 2018

New domestic products may change consumer behaviour

Home care still characterised by multinationals

New lifestyles may change consumer priorities

Growth expected, benefiting a number of channels

MARKET INDICATORS

MARKET DATA

SOURCES

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