There was a considerable increase in retail current value sales of products in laundry care in 2020. These sales were supported by the increased concern for hygiene during the COVID-19 pandemic as consumers in Hong Kong increased the frequency of their laundry due to the fear of COVID-19 contagion.
Hong Kong consumers are increasingly shifting from concentrated powder detergents to concentrated liquid detergents in laundry care. Consumers’ preference for concentrated liquid detergents over powder alternatives is founded on perceptions that such products provide more effective and efficient cleaning and are less damaging to both clothing and washing machines.
Japanese brands are becoming increasingly competitive in Hong Kong within the premium price range of the category. Nanox, by the company Lion Home Product (International) Ltd, for instance, has gained considerable ground in the category.
Laundry care is expected to face mounting competition from new technological developments in washing machines in the forecast period. Washing machines are being developed with a “hygiene eco-system”, which contain a virus killing function.
The increasing competition between new product formats in laundry care is expected to continue in the forecast period. As new formats are developed, with products such as ultra-concentrated detergent and liquid tablet detergent being developed, more players are expected to enter the category and existing players are expected to continue to expand their portfolios.
During the COVID-19 pandemic in 2020 the value share of laundry care held by e-commerce channels recorded a considerable growth. The pandemic spurred many consumers into trying out e-commerce channels in order to avoid crowds whilst shopping and therefore avoid potential COVID-19 infection.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Laundry Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page