In the forecast period, the growing demand for laundry services could be a negative driver for retail growth in laundry care in Brazil. On the one hand, automatic washing machines and automatic washer dryers have high penetration in Brazilian households, but on the other hand, in large urban centres especially, apartments have limited laundry space to accommodate large-sized appliances.
According to Euromonitor’s Lifestyles Survey (2022), when asked about the main product features considered during purchasing decisions, consumers in Brazil reported less relevance for performance claims when compared with the previous year’s data. This relates to common claims on the packaging, which are largely used by laundry care manufacturers to highlight the strong performance and quality of their products.
The home care industry, from suppliers to manufacturers, is increasingly aware of environmental impacts, from the production chain to the product’s disposal after usage. It is interesting to learn how major players are currently fostering socioenvironmental projects relating to waste, development, packaging, and other issues.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!