Laundry care is expected to see ongoing positive value growth over the forecast period, albeit at a slowing pace. Volume, on the other hand, is expected to improve slightly whilst still remaining in low and sluggish growth rates.
Liquid tablet detergents will continue to prove popular, presenting many growth opportunities as consumers move from liquid detergents to the more sustainable format of tablets – ultimately using lower volumes of product, due to the autodosing format, which is a positive budgeting move overall.
Physical stores are set to remain relevant over the forecast period and competition for the most visible shelf space is set to increase. Within this environment, smaller suppliers with lower negotiating power are set to be the most affected as they will struggle to stand out against the leading brand giants.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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