The future of laundry care in Pakistan looks bright with more consumers expected to trade up from bar and hand wash detergents to using automatic detergents. Urbanisation coupled with consumers leading increasingly busy, modern lifestyles is leaving less time for hand washing clothes.
Pakistan’s population is expected to continue growing at a rapid pace and this inevitably will increase the demand for laundry care, with these products seen as necessities in most homes. Once the economy recovers consumers are also expected to start switching from unbranded to branded laundry care products which will help drive demand.
Bar detergents are widely used by price-sensitive, lower income, rural and urban households in Pakistan. However, laundry care manufacturers such as Colgate-Palmolive and Unilever are investing heavily in communications to promote their hand wash and standard powder detergent brands and to convince consumers to shift away from using bar detergents.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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