Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Laundry Care in

Laundry Care in Pakistan

11 pages, Feb 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Heavy investment in marketing drives development of fabric softeners

Fabric softeners is expected to be the most dynamic of the main laundry care categories in terms of value sales growth at constant 2017 prices over the forecast period. This is primarily due to heavy investment in TV advertising and product distribution by category leader Unilever.

Shift away from bar detergents set to continue over the forecast period

In Pakistan, bar detergents are widely used in lower-income rural and urban households that do not own washing machines. Some consumers also use shredded bar detergents in washing machines, as they believe these products to be gentler on clothes than powder detergents.

Convenience factor will continue to drive laundry care expansion

Laundry care looks set to continue expanding steadily over the forecast period. The development of the category will be bolstered by growth in Pakistan’s population, which is expected to increase at a rate of almost 2%.

COMPETITIVE LANDSCAPE

Colgate-Palmolive continues to lead laundry care

Colgate-Palmolive continued to lead laundry care in value terms in 2017. Its most successful brand was Bonus, though the Brite and Express brands also made a key contribution to its leading position.

Surf Excel remains the top laundry detergents brand

Unilever’s Surf Excel remained the leading laundry detergents brand in value terms in 2017 thanks to its reputation for quality, consistently strong marketing support and wide distribution network. Building on the existing base for Surf Excel, during the year Unilever invested in co-branding and in-store promotional initiatives to push its fabric softeners brand Comfort.

International manufacturers maintain strong positions

International manufacturers continued to lead laundry care in 2017 thanks to their strong first mover advantages (especially in powder detergents), wide distribution networks, massive marketing budgets, consistency in product quality and favourable economies of scale. While several local brands were also present, it is a challenge for domestic manufacturers to establish a strong foothold in this category due to their limited marketing capabilities and a lack of distinctive functional advantages in their products.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Laundry Care Market Sample Report Laundry Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Pakistan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Laundry Care in Pakistan?
What are the major brands in Pakistan?
What is the performance of concentrated liquid detergents?
What are the main new products developments in the laundry aids area?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Want to find out more about this report?

Request more information

Laundry Care in Pakistan - Category analysis

HEADLINES

PROSPECTS

Heavy investment in marketing drives development of fabric softeners

Shift away from bar detergents set to continue over the forecast period

Convenience factor will continue to drive laundry care expansion

COMPETITIVE LANDSCAPE

Colgate-Palmolive continues to lead laundry care

Surf Excel remains the top laundry detergents brand

International manufacturers maintain strong positions

CATEGORY INDICATORS

Table 1 Household Possession of Washing Machines 2012-2017

CATEGORY DATA

Table 2 Sales of Laundry Care by Category: Value 2012-2017
Table 3 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 4 Sales of Laundry Aids by Category: Value 2012-2017
Table 5 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 6 Sales of Laundry Detergents by Category: Value 2012-2017
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 8 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 9 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022

Home Care in Pakistan - Industry Overview

EXECUTIVE SUMMARY

Home care benefits from expansion of Pakistan’s middle-income consumer base

Home care manufacturers employ strategies to generate trial purchases

Multinationals remain on top in a concentrated competitive environment

Insight-based marketing campaigns aim to convert consumers to specific brands

Independent small grocers will remain the leading distribution channel

MARKET INDICATORS

Table 10 Households 2012-2017

MARKET DATA

Table 11 Sales of Home Care by Category: Value 2012-2017
Table 12 Sales of Home Care by Category: % Value Growth 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Laundry Care in Pakistan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Heavy investment in marketing drives development of fabric softeners

Shift away from bar detergents set to continue over the forecast period

Convenience factor will continue to drive laundry care expansion

COMPETITIVE LANDSCAPE

Colgate-Palmolive continues to lead laundry care

Surf Excel remains the top laundry detergents brand

International manufacturers maintain strong positions

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Laundry Care in Pakistan - Category analysis

HEADLINES

PROSPECTS

Heavy investment in marketing drives development of fabric softeners

Shift away from bar detergents set to continue over the forecast period

Convenience factor will continue to drive laundry care expansion

COMPETITIVE LANDSCAPE

Colgate-Palmolive continues to lead laundry care

Surf Excel remains the top laundry detergents brand

International manufacturers maintain strong positions

CATEGORY INDICATORS

CATEGORY DATA

Home Care in Pakistan - Industry Overview

EXECUTIVE SUMMARY

Home care benefits from expansion of Pakistan’s middle-income consumer base

Home care manufacturers employ strategies to generate trial purchases

Multinationals remain on top in a concentrated competitive environment

Insight-based marketing campaigns aim to convert consumers to specific brands

Independent small grocers will remain the leading distribution channel

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports