Laundry care will register moderate constant value growth over the forecast period. However, if inflation continues to rise at pace, players will be forced to compete aggressively on price.
There will be increased focus on sustainability over the forecast period and players will focus their innovations on being kinder to the environment. This will result in the increased use of concentrated detergents and less use of plastic packaging.
Though value sales are still small through e-commerce channels, the pandemic led to a surge in value sales. Retailers have also upped their game in terms of the service provided.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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