Environmental concerns have become firmly entrenched in laundry care as a key driver of consumer decision-making. While this has resulted in increased value shares for green brands such as Ecostore and Earthwise, this has also seen action taken by mainstream brands, such as Unilever becoming B Corp certified and ceasing the use of plastic scoops in its laundry care products.
While New Zealand was subject to high levels of inflation in 2022, this is likely to be only the start of the cost of living pressures to be faced by consumers over the forecast period. While inflation levels are expected to ease off from the beginning of the forecast period, a key driver of this is expected to be rising interest rates, with the Reserve Bank of New Zealand expected to raise the Official Cash Rate to 3% by 2023.
One of the constraints facing laundry care in 2022 was population growth reaching its lowest level in 35 years, owing to the country’s border remaining largely closed until mid-way through the year. New Zealand was slower to reopen than countries such as Australia as COVID-19 eased, so the return of migrants was also slower, and this impacted volume growth across a range of categories, including laundry care.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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