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Country Report

Laundry Care in

Laundry Care in New Zealand

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Auckland water shortage influences laundry care in 2020

With a third of the population of New Zealand living in Auckland, trends influencing the ‘super-city’ invariably influence the category as a whole across the country. As such, a drought which has seen water supply reservoirs drop to below 60% capacity – when they would normally be expected to be at around 85% capacity in mid-July – saw significant water conservation measures being enacted across the city.

Unilever looking to leverage green trends

The influence of green trends grew over the review period, with local brands such as Ecostore and Earthwise gaining category share. With consumers increasingly concerned about the chemicals in the cleaning products which they use, laundry care leader Unilever announced in 2020 that it would be reformulating its Persil brand to eliminate the use of fossil fuel derivatives from its products.

Eco-brands continue to grow

Environmental concerns are comparatively high among New Zealand consumers relative to international counterparts, with local brands Earthwise and Ecostore firmly establishing themselves in the category. The strong distribution through supermarkets of these two brands proved beneficial in 2020 due to the concentration of demand through the channel due to COVID-19-related lockdowns.

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Laundry Care Market Sample Report Laundry Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in New Zealand market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Laundry Care in New Zealand?
What are the major brands in New Zealand?
What is the performance of concentrated liquid detergents?
What are the main new products developments in the laundry aids area?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Laundry Care in New Zealand - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Auckland water shortage influences laundry care in 2020

Unilever looking to leverage green trends

Eco-brands continue to grow

RECOVERY AND OPPORTUNITIES

Green orientation likely to grow to appeal to environmentally-conscious consumers

Progressive Enterprises more suited to leveraging private label opportunities

Direct to consumer opportunities through e-commerce

CATEGORY INDICATORS

Table 1 Household Possession of Washing Machines 2015-2020

CATEGORY DATA

Table 2 Sales of Laundry Care by Category: Value 2015-2020
Table 3 Sales of Laundry Care by Category: % Value Growth 2015-2020
Table 4 Sales of Laundry Aids by Category: Value 2015-2020
Table 5 Sales of Laundry Aids by Category: % Value Growth 2015-2020
Table 6 Sales of Laundry Detergents by Category: Value 2015-2020
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
Table 8 NBO Company Shares of Laundry Care: % Value 2016-2020
Table 9 LBN Brand Shares of Laundry Care: % Value 2017-2020
Table 10 NBO Company Shares of Laundry Aids: % Value 2016-2020
Table 11 LBN Brand Shares of Laundry Aids: % Value 2017-2020
Table 12 NBO Company Shares of Laundry Detergents: % Value 2016-2020
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2017-2020
Table 14 Forecast Sales of Laundry Care by Category: Value 2020-2025
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025

Home Care in New Zealand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 16 Households 2015-2020

MARKET DATA

Table 17 Sales of Home Care by Category: Value 2015-2020
Table 18 Sales of Home Care by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Home Care: % Value 2016-2020
Table 20 LBN Brand Shares of Home Care: % Value 2017-2020
Table 21 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 22 Distribution of Home Care by Format: % Value 2015-2020
Table 23 Distribution of Home Care by Format and Category: % Value 2020
Table 24 Forecast Sales of Home Care by Category: Value 2020-2025
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Laundry Care in New Zealand

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Auckland water shortage influences laundry care in 2020

Unilever looking to leverage green trends

Eco-brands continue to grow

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Laundry Care in New Zealand - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Auckland water shortage influences laundry care in 2020

Unilever looking to leverage green trends

Eco-brands continue to grow

RECOVERY AND OPPORTUNITIES

Green orientation likely to grow to appeal to environmentally-conscious consumers

Progressive Enterprises more suited to leveraging private label opportunities

Direct to consumer opportunities through e-commerce

CATEGORY INDICATORS

CATEGORY DATA

Home Care in New Zealand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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