Prices are expected to continue increasing over the short term as manufacturers respond to the high costs of raw materials, energy and transportation prevailing at the beginning of the forecast period. Badin had already announced a price hike for its' products on 1 November, though it did not announce the amount of the increase.
The liquid detergents category is expected to continue to grow at the expense of powder detergents during the forecast period. Liquid detergents products are widely seen as more convenient than powder alternatives.
The COVID-19 crisis saw a shift towards shopping in discounters, both because of the desire to visit nearby stores in order to reduce the potential for exposure to the COVID-19 virus and because of the economic impact of measures imposed to limit the spread of the virus. With economic difficulties and rising prices continuing into the forecast period, the discounters channel is likely to remain attractive to consumers.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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