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Country Report

Laundry Care in

Laundry Care in Spain

20 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Laundry care sales stagnate

Laundry detergents are mature, with low birth rates and a shrinking population not supporting growth. Furthermore, in 2017 laundry care saw limited innovation, the main trend being a shift from powder to liquid formulations in both bottle or tablet formats.

Laundry aids suffer competition from 2-in-1 detergents

Laundry aids saw slight negative current value growth in 2017. Manufacturers increasingly offer liquid tablet and liquid detergents with additives included – especially stain removers and softeners.

Demand for fabric softeners maintained

Consumption of fabric softeners remained stable in 2017, considered a basic product with saturated demand. Nevertheless, thanks to innovation in fragrances introduced by the main manufacturers, current value sales saw slight growth.

COMPETITIVE LANDSCAPE

Mercadona’s laundry care products most popular among Spaniards

Private label holds a strong presence, accounting for one-third of value sales in 2017. Mercadona, the largest Spanish grocery retailer, leads laundry care in Spain.

Need to reduce water consumptions drives innovation

Manufacturers’ recent investments in laundry care have centred on meeting demand for detergents that are more efficient when washing large loads, and achieve the same results with less water. Indeed, Spanish consumers are tending to wash less frequently during the week, while increasing the size of each load.

New fragrances and packaging to stimulate sales

Innovation in liquid fabric softeners was mainly in fragrances, with Vernel (Henkel Ibérica) particularly active. In 2017 Henkel created the new premium range Vernel Suprême, with three fragrances created from French perfumes.

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Samples

Laundry Care Market Sample Report Laundry Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Spain market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Laundry Care in Spain?
What are the major brands in Spain?
What is the performance of concentrated liquid detergents?
What are the main new products developments in the laundry aids area?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Laundry Care in Spain - Category analysis

HEADLINES

PROSPECTS

Laundry care sales stagnate

Laundry aids suffer competition from 2-in-1 detergents

Demand for fabric softeners maintained

COMPETITIVE LANDSCAPE

Mercadona’s laundry care products most popular among Spaniards

Need to reduce water consumptions drives innovation

New fragrances and packaging to stimulate sales

CATEGORY INDICATORS

Table 1 Household Possession of Washing Machines 2012-2017

CATEGORY DATA

Table 2 Sales of Laundry Care by Category: Value 2012-2017
Table 3 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 4 Sales of Laundry Aids by Category: Value 2012-2017
Table 5 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 6 Sales of Laundry Detergents by Category: Value 2012-2017
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2012-2017
Table 9 NBO Company Shares of Laundry Care: % Value 2013-2017
Table 10 LBN Brand Shares of Laundry Care: % Value 2014-2017
Table 11 NBO Company Shares of Laundry Aids: % Value 2013-2017
Table 12 LBN Brand Shares of Laundry Aids: % Value 2014-2017
Table 13 NBO Company Shares of Laundry Detergents: % Value 2013-2017
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
Table 15 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022

Home Care in Spain - Industry Overview

EXECUTIVE SUMMARY

Average unit price rises, demographic and lifestyle trends influence market

Home insecticides register strongest growth

Private label loses competitiveness

Eco products increase in availability through traditional grocery retailers

Multi-purpose products and premiumisation will drive future sales

MARKET INDICATORS

Table 17 Households 2012-2017

MARKET DATA

Table 18 Sales of Home Care by Category: Value 2012-2017
Table 19 Sales of Home Care by Category: % Value Growth 2012-2017
Table 20 NBO Company Shares of Home Care: % Value 2013-2017
Table 21 LBN Brand Shares of Home Care: % Value 2014-2017
Table 22 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 23 Distribution of Home Care by Format: % Value 2012-2017
Table 24 Distribution of Home Care by Format and Category: % Value 2017
Table 25 Forecast Sales of Home Care by Category: Value 2017-2022
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Laundry Care in Spain

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Executive Summary

New Report Guarantee

PROSPECTS

Laundry care sales stagnate

Laundry aids suffer competition from 2-in-1 detergents

Demand for fabric softeners maintained

COMPETITIVE LANDSCAPE

Mercadona’s laundry care products most popular among Spaniards

Need to reduce water consumptions drives innovation

New fragrances and packaging to stimulate sales

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Laundry Care in Spain - Category analysis

HEADLINES

PROSPECTS

Laundry care sales stagnate

Laundry aids suffer competition from 2-in-1 detergents

Demand for fabric softeners maintained

COMPETITIVE LANDSCAPE

Mercadona’s laundry care products most popular among Spaniards

Need to reduce water consumptions drives innovation

New fragrances and packaging to stimulate sales

CATEGORY INDICATORS

CATEGORY DATA

Home Care in Spain - Industry Overview

EXECUTIVE SUMMARY

Average unit price rises, demographic and lifestyle trends influence market

Home insecticides register strongest growth

Private label loses competitiveness

Eco products increase in availability through traditional grocery retailers

Multi-purpose products and premiumisation will drive future sales

MARKET INDICATORS

MARKET DATA

SOURCES

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