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Country Report

Laundry Care in

Laundry Care in Spain

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Laundry care producers quick to react to consumer need to sanitise clothes

Following the initial outbreak of COVID-19 in Spain, consumers paid special attention to disinfection when washing clothes, both during the national lockdown and after restrictions were eased. To cater to this, specific products and additives were developed quickly and reached the market by May.

Consumers are switching to concentrated liquid detergents

Over the review period, laundry care in Spain experienced a gradual maturing in demand terms, which combined with some years of decline in the local population, resulted in waning volume sales. Consumers are continuing to move away from traditional powder detergents and towards concentrated liquid detergents, with the latter benefiting from increasing premiumisation as producers maintain their focus on developing more advanced offerings that incorporate other aspects of laundry care such as softeners, starch/ironing aids and stain removers.

Procter & Gamble is top of the laundry care pile

In 2020, laundry care in Spain remained fairly consolidated amongst four main players, led by Procter & Gamble España SA. The multinational gained value share over the review period as a whole due to its wide product portfolio that covers much of the category under its main brand Ariel, including the strongly performing liquid tablet detergents.

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Laundry Care Market Sample Report Laundry Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Spain market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Laundry Care in Spain?
What are the major brands in Spain?
What is the performance of concentrated liquid detergents?
What are the main new products developments in the laundry aids area?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Laundry Care in Spain - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Laundry care producers quick to react to consumer need to sanitise clothes

Consumers are switching to concentrated liquid detergents

Procter & Gamble is top of the laundry care pile

RECOVERY AND OPPORTUNITIES

Low but steady volume sales growth expected

Solid performance anticipated from convenient liquid tablet detergents

Scent boosters and laundry sanitiser show producer attempts to add value

CATEGORY INDICATORS

Table 1 Household Possession of Washing Machines 2015-2020

CATEGORY DATA

Table 2 Sales of Laundry Care by Category: Value 2015-2020
Table 3 Sales of Laundry Care by Category: % Value Growth 2015-2020
Table 4 Sales of Laundry Aids by Category: Value 2015-2020
Table 5 Sales of Laundry Aids by Category: % Value Growth 2015-2020
Table 6 Sales of Laundry Detergents by Category: Value 2015-2020
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2015-2020
Table 9 NBO Company Shares of Laundry Care: % Value 2016-2020
Table 10 LBN Brand Shares of Laundry Care: % Value 2017-2020
Table 11 NBO Company Shares of Laundry Aids: % Value 2016-2020
Table 12 LBN Brand Shares of Laundry Aids: % Value 2017-2020
Table 13 NBO Company Shares of Laundry Detergents: % Value 2016-2020
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2017-2020
Table 15 Forecast Sales of Laundry Care by Category: Value 2020-2025
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025

Home Care in Spain - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 17 Households 2015-2020

MARKET DATA

Table 18 Sales of Home Care by Category: Value 2015-2020
Table 19 Sales of Home Care by Category: % Value Growth 2015-2020
Table 20 NBO Company Shares of Home Care: % Value 2016-2020
Table 21 LBN Brand Shares of Home Care: % Value 2017-2020
Table 22 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 23 Distribution of Home Care by Format: % Value 2015-2020
Table 24 Distribution of Home Care by Format and Category: % Value 2020
Table 25 Forecast Sales of Home Care by Category: Value 2020-2025
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Laundry Care in Spain

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Laundry care producers quick to react to consumer need to sanitise clothes

Consumers are switching to concentrated liquid detergents

Procter & Gamble is top of the laundry care pile

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Laundry Care in Spain - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Laundry care producers quick to react to consumer need to sanitise clothes

Consumers are switching to concentrated liquid detergents

Procter & Gamble is top of the laundry care pile

RECOVERY AND OPPORTUNITIES

Low but steady volume sales growth expected

Solid performance anticipated from convenient liquid tablet detergents

Scent boosters and laundry sanitiser show producer attempts to add value

CATEGORY INDICATORS

CATEGORY DATA

Home Care in Spain - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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