In the coming years, eye care is expected to maintain a positive growth trajectory. This growth can be attributed not only to the increasing exposure to screens and pollution but also to the ageing of the Colombian population.
With a greater availability of permitted OTC ingredients, it is expected that price competition will become more prevalent in the eye care market. Traditionally, eye care products have rarely been involved in promotional activities, despite being considered expensive by many consumers.
Innovation in eye care depends on the approval of ingredients that can be dispensed without prescription. Companies face the challenge of differentiating their products by highlighting the advantages of their active ingredients.
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Understand the latest market trends and future growth opportunities for the Eye Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Eye Care industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Eye Care
This category includes artificial tears, eye ointments, eye washes, and eye drops used to treat eye allergies, red eyes, or dry eyes. Excludes all products related to contact lens use and care.
See All of Our DefinitionsThis report originates from Passport, our Eye Care research and analysis database.
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