In China, bathrooms and cleanliness are deeply ingrained in local culture. Bathrooms are considered a place for relaxation and rejuvenation, and cleanliness is considered essential for good health and wellbeing.
Wooden flooring is expected to return to positive value sales growth (at constant 2022 prices) over the remainder of the forecast period following a marginal decline in 2023. This is because wooden flooring is seen as a natural and aesthetically-pleasing option.
Sustainability is becoming increasingly important in home renovation in China, with many consumers seeking eco-friendly materials and energy-efficient appliances. Some are increasingly looking for building materials that are sustainable and environmentally-friendly, such as bamboo flooring, reclaimed wood, and recycled tiles.
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Understand the latest market trends and future growth opportunities for the Home Improvement industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See All of Our DefinitionsThis report originates from Passport, our Home Improvement research and analysis database.
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