Retail e-commerce was the fastest growing retail channel in home improvement in value terms in 2022, and this is expected to continue over the forecast period, and it will continue to increase its channel share. While Turkish consumers in general are sceptical about ordering large home improvement items online, a substantial proportion of home improvement categories, such as power tools, hand tools, and home paints, include products that are relatively small and inexpensive, and consumers feel more confident buying them online.
Despite the expectation of a reduction in inflation and increased consumer credit facilities over the forecast period, price pressure will remain high due to the hike in the minimum wage in January 2023. This will lead to only modest value growth at constant 2022 prices in home improvement in the forecast period, despite strong current value growth.
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Understand the latest market trends and future growth opportunities for the Home Improvement industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See All of Our DefinitionsThis report originates from Passport, our Home Improvement research and analysis database.
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