The dynamic current value growth seen in home improvement in Brazil in 2022 is expected to see a slowdown to single-digit increases over the forecast period, and see even slower value growth at constant 2022 prices. This is for a number of reasons.
In Brazil, in the past, consumers generally opted to let professional decorators purchase the paints used for home improvement projects, as they were seen as having the requisite expertise for this task. However, today, due to online ordering facilities and payment methods, consumers can select the colours they want themselves.
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Understand the latest market trends and future growth opportunities for the Home Improvement industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Improvement industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Improvement
Includes: products purchased by consumers through retail channels.Excludes: commercial sales to professional builders / tradesmen / contractors etc. Home improvement refers to bathroom and sanitaryware, decorating sundries, floor covering, hand tools, hardware, home paint, kitchen sinks, power tools, wall covering and other home improvement.
See All of Our DefinitionsThis report originates from Passport, our Home Improvement research and analysis database.
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