Market research on the consumer health industry. Our reports feat...
Market research on the consumer health industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
In 2024, NRT smoking cessation aids remains a niche, with low awareness and limited product availability. Most products are imported, and offered in retail outlets at high prices. Demand tends to be limited to large urban centres, such as Hanoi and…
Despite recording low value growth in 2024, demand for NRT smoking cessation aids in the UK is marginally declining, as consumers move away from smoking as a lifestyle choice, thereby reducing the target audience. According to Euromonitor…
Apart from government-led initiatives to reduce smoking rates, the broader wellness trend continues to support demand for NRT smoking cessation aids in the United Arab Emirates. This trend is projected to persist, as an increasing number of consumers…
The market for NRT smoking cessation aids in the Philippines is set for continued growth in current value terms in 2024. Since the onset of the pandemic, more consumers have embraced healthier lifestyles, with many becoming increasingly driven to…
Demand for NRT smoking cessation aids in Thailand continues to rise, with the country’s high smoking penetration rate (driven mainly by the adult male population) offering a wide target audience for brands to focus on. The Thai government also…
Although NRT smoking cessation aids in New Zealand is expected to see low retail current value growth in 2024, retail volume sales are expected to decline for another year. While volume sales are being limited by falling smoking prevalence and the…
In 2024, NRT smoking cessation aids in Mexico is set to maintain slow and stable retail current value growth. Consumption trends in this category are influenced by a number of factors, including public health policies and massive anti-tobacco…
Nicotine Replacement Therapy (NRT) smoking cessation aids in Japan has been seeing a slow and steady retail current value decline for several years, and this is expected to continue in 2024. However, due to the negative image of smoking and stricter…
OTC NRT smoking cessation aids is set to see a slight decline in retail value sales in current terms in Italy in 2024. In fact, the category is declining in both volume and value. Amongst the different NRT categories, NRT gum and NRT lozenges are…
The penetration of NRT smoking cessation aids in Hong Kong remains low. Smoking prevalence among adults continues to fall, with the share of male smokers falling to 16.8% (down one percentage point from 2023) and the share of female smokers falling…
In 2024, NRT smoking cessation aids in Belgium is projected to record a second consecutive year of retail volume growth. The category is also set to see 2024 continue the review period trend of retail current value growth. With more and more Belgians…
Over 2024, NRT smoking cessation aids are projected to recover in retail volume terms, in line with the growing consumer propensity to stop cigarette smoking. NRT gum continues to drive the category overall, thanks to its lower average unit price…
In 2024, NRT smoking cessation aids is set to experience low positive retail current value growth in the US. While no category is expected to achieve significant success, NRT gum is the only one projected to report positive current value growth, with…
The OTC market for smoking cessation aids in France remains relatively undeveloped, despite accounting for the majority of sales in 2024. This situation creates challenges for companies focused solely on category products, as they must compete with…
NRT smoking cessation aids is set to continue to witness a volume decline in Brazil in 2023, despite the expectation of current value growth, due to increases in prices. Although nicotine patches is one of the most established formats for nicotine…
The retail prices of all NRT smoking cessation aids were rising in 2022 and 2023, which helped to drive current value growth for these products in these years. However, volume sales of most NRT smoking cessation aids were flat or even declining in…
NRT smoking cessation aids saw a return to volume growth in 2023 with current value sales also gaining pace. Smoking prevalence is on the decline in Switzerland, albeit slowly, despite anti-smoking campaigns aimed at raising awareness of the health…
The health and wellness trend has become a powerful catalyst for growth in NRT smoking cessation aids in India. It has heightened awareness of the numerous health risks associated with smoking, including lung cancer, cardiovascular diseases, and…
In keeping with the negative trajectory observed throughout the review period, NRT smoking cessation aids is set to contract in volume and current value terms in 2023. Demand continues to be undermined by the fact that the rate of smoking prevalence…
24% of Austria’s adult population still smokes in 2023, although this figure has been steadily declining for several years, falling from 27% in 2018. The pandemic provided further incentive to quit smoking with medical bodies highlighting the added…