As Singaporeans continue to prioritise oral health, the outlook for oral care in the country remains promising, with double-digit current value growth rates expected throughout the forecast period. Sustainable practices, particularly those embracing bamboo as an alternative to plastic, are set to resonate strongly with consumers in oral care in Singapore, which is less swayed by price sensitivity.
Compared with other beauty and personal care categories, the growth of retail e-commerce in oral care has not been as high in Singapore, despite the surge it experienced during the pandemic. The reopening of physical stores in 2021 resulted in a slowdown of the momentum for retail e-commerce, which turned to decline in 2022 and 2023, with many consumers opting to purchase oral care products from bricks-and-mortar outlets such as health and personal care stores, discounters, supermarkets, and hypermarkets.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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