Poles will become increasingly aware that satisfying their oral care needs will only be possible through the usage of more advanced treatments than simple teeth brushing, even when using premium products. Poles will be slowly persuaded to floss, use mouthwash and clean their tongues.
Despite the fact that toothpaste is a relatively saturated category, it is expected to be the fastest growing in value terms over the forecast period. This will result from Poles' preferences towards premium products over the cheapest ones as they will seek products with the most sophisticated properties and which deliver the best results.
The trend towards products with natural ingredients will steadily become widespread in beauty and personal care, and oral care will be no exception. Increased interest in toothpastes with aloe vera, eucalyptus oil, myrrh and other botanical extracts as active ingredients that will appeal to health-conscious consumers is expected.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Oral Care industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!