Oral care in Serbia is expected to maintain stable sales growth in volume and value (at constant 2022 prices) terms over the forecast period, as it is considered a necessity for all family members. The growing awareness among consumers about proper oral hygiene is expected to persist and be further encouraged by leading players in oral care.
In the forecast period, it is expected that toothpaste will continue to be the largest category in oral care with a high number of new product developments. Manufacturers are likely to stimulate consumer awareness of the importance of changing toothbrushes every three months, which is predicted to stimulate sales of toothbrushes.
In the short term, it is anticipated that there will be a slight slowdown in volume sales growth of oral care in Serbia due to consumers’ increasing price sensitivity. Consumers are expected to prioritise spending on necessities, such as toothpaste, making them more price-conscious and responsive to discounts and promotions.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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