Oral care continues to be a promising category in Brazil, as it is closely associated with both self-care and beauty. According to Euromonitor International’s Beauty survey, 60% of Brazilian respondents perceive a connection between hygiene and beauty.
Data from the World Health Organization (WHO) reveals that during the first year of the COVID-19 pandemic, there was a 25% increase in the global prevalence of anxiety and depression. Social isolation, a consequence of the pandemic, has been identified as a significant contributor to this rise in mental health issues.
The pursuit of holistic wellbeing has transcended traditional boundaries, encompassing various product categories. Consumers now seek wellness through beauty products, personal care items, consumer health goods, superfoods, and even home care products.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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