While sales of both appliances and electronics specialists and appliances and electronics specialist e-commerce are expected to record further positive growth over the forecast period, operators of hypermarkets have been actively expanding the areas they dedicate to these products to drive footfall through a struggling channel. In addition, they are combining this expansion of products with home delivery services, especially for high-priced appliances.
There are two major sales periods for appliances and electronics specialists in Taiwan each year. The first period is from November to February, mainly driven by the launch of new products, sales of heating appliances for the winter season, and end-of-year sales promotions.
Taiwanese consumers have a general interest in smart home appliances, and are increasingly sophisticated and eager to try new products that can make their lives easier, leading to a greater willingness to spend. Electronics and appliance specialists introduced niche and innovative products that enhanced different aspects of modern consumers’ lives at home during the pandemic.
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Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.
See All of Our DefinitionsThis report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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