Competitive Landscape
Samsung Accelerates with Ai-Driven Launches as Electroplanet Defends Trust through Service Excellence
Appliances and electronics specialists in Morocco remain concentrated, with the top five companies accounting for a significant share of retail value sales in 2025. Marjane Holding SA leads with a 15% share, followed by Bestmark Multimedia at 7%, Electro Bousfiha SA at 5%, Biougnach Equipements SARL at 4%, and Samsung Electronics Co Ltd at 3%.
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Overview:
Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Appliances and Electronics Specialists in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Appliances and Electronics Specialists in Morocco?
- Which are the leading retailers in Appliances and Electronics Specialists in Morocco?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Appliances and Electronics Specialists in Morocco - Category analysis
Key Data Insights
Appliances and Electronics Specialists Summary
Elaraby Group Expands through Local Partnerships and Strengthens Its Premium Offering
Samsung Leverages Instalment Plans to Unlock Smartphone Demand
Rising Import Duties Drive Demand for Local Appliances and Premium Eco-Friendly Models
Retailers Prioritise Certified Goods and Local Production as Competition Intensifies
Samsung Accelerates with Ai-Driven Launches as Electroplanet Defends Trust through Service Excellence
Retail in Morocco - Industry Overview
2025 Developments
Key Data Insights
Celio Introduces a Combined Clothing Concept and Redefines the Shopping Experience
Jumia Expands Its Rural Reach and Accelerates Digital Adoption
Discounters Gain Traction as Price Sensitivity Shapes Channel Choice
Discounters Accelerate Network Expansion to Capture Price-Conscious Shoppers
Mobile-First Behaviour Drives Investment in Omnichannel Experiences
Government Sustainability Strategy Fuels Demand for Local and Eco-Friendly Goods
Marjane Accelerates Expansion as Rivals Face Higher Friction
Innovative Launches Redefine Store Experience and Customer Loyalty
Informal Retail
Opening Hours for Physical Retail
Seasonality
Black Friday
Chaabane
Ramadan
Eid kbir
Summer
Back to School
Country Reports Disclaimer
Appliances and Electronics Specialists
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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