Following a stronger performance by appliances and electronics specialists over 2021 and 2022, value sales (at constant 2022 prices) are expected to remain positive but slow over the forecast period, while the number of stores in the channel is also set to increase. Nevertheless, appliances and electronics e-commerce is set to continue to outperform retail offline and gain further share overall, in line with habit persistence since the pandemic, leading to greater confidence to purchase these items online where they can find considerable savings, especially during major sales events such as Black Friday.
The ongoing effects of the war in Ukraine and rising inflation and prices are expected to strengthen the concept of the home as a hub for many Italians, despite an easing of restrictions and greater mobility, such as the more frequent return to the workplace. As a result, Italians are expected to spend greater time in their homes, including for entertainment purposes and socialising.
The implementation of omnichannel strategies is expected to become increasingly important for appliances and electronics specialists over the forecast period. In particular, the integration of various channels allows them to enhance the shopping experience for the customer, whereby they should not notice any difference in service between shopping online or in-store.
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Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.See All of Our Definitions
This report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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