Competitive Landscape
Samsung Accelerates Ai-Powered Retail While Rivals Innovate on Value
Appliances and electronics specialists in South Korea remained moderately concentrated in 2025, with the top three players—Samsung Electronics Co Ltd, Lotte Hi-Mart Co Ltd, and Hiplaza Co Ltd—collectively accounting for around a third of value. Over the 2020–2025 period, Samsung’s share rose from 12% to 15%, while Lotte Hi-Mart’s share fell from 14% to 11% and Hiplaza's declined from 12% to 8%.
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Overview:
Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Appliances and Electronics Specialists in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Appliances and Electronics Specialists in South Korea?
- Which are the leading retailers in Appliances and Electronics Specialists in South Korea?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Appliances and Electronics Specialists in South Korea - Category analysis
Key Data Insights
Lotte Hi-Mart Drives Private Label Adoption to Capture Value-Focused Shoppers
Lotte Hi-Mart Drives Private Label Adoption to Capture Value-Focused Shoppers
Lg Electronics Reinvents Store Experience to Revive Shopper Engagement
E-Commerce Drives Margin Pressure as Stores Consolidate
Compact and Multi-Functional Appliances Gain Urban Appeal
Omnichannel Strategies and Value-Added Services Become Essential
Samsung Accelerates Ai-Powered Retail While Rivals Innovate on Value
Retail in South Korea - Industry Overview
E-Commerce Platforms Capture Value as Shoppers Seek Savings
Key Data Insights
E-Commerce Platforms Capture Value as Shoppers Seek Savings
Marketplace E-Commerce Leads Sales as Discounters and Variety Stores Attract Bargain Hunters
Gentle Monster’S Immersive Flagship Blurs the Line between Art and Shopping
Retail E-Commerce Outpaces All Formats as Social Commerce Accelerates
Retailers Embrace Channel Convergence and Technology for Growth
Coupang Extends Its Lead as Digital-First Strategies Reshape Competition
Informal Retail
Opening Hours for Physical Retail
Seasonality
Summer Sale
Black Friday/Korea Sale Festa
Country Reports Disclaimer
Appliances and Electronics Specialists
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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