Households, under increasing pressure from skyrocketing energy bills, rising interest rates and soaring food inflation, are likely to pull back on their spending on big-ticket discretionary items such as televisions, and large kitchen appliances in the early forecast period. This is likely to lead to tougher times for top retail chains such as Harvey Norman and JB Hi-Fi.
It remains to be seen whether competitors will seek to discount aggressively if sales growth slows as predicted. Most retailers have higher than usual levels of inventory in their warehouses, because they built a buffer of stock in the wake of severe supply chain disruptions during the pandemic.
Appliances and electronics specialists remains highly competitive, and any increase in the competition from new and existing competitors may lead to price deflation and a decline in profitability. Players will need to constantly review and update their pricing strategies and take a proactive approach, including careful monitoring of competitors’ pricing and strategic and tactical marketing campaigns to maintain their price position.
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Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.See All of Our Definitions
This report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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