Competitive Landscape
Jb Hi-Fi Maintains Its Leadership as Omnichannel Strategy and Acquisitions Drive Gains
Appliances and electronics specialists in Australia is a highly concentrated channel, with the three largest companies, JB Hi-Fi, Harvey Norman and Apple, commanding a combined share of 80% in 2025. JB Hi-Fi remains the clear leader, holding a 40% share, while Harvey Norman and Apple account for 25% and 15%, respectively.
Apple Enjoys Fast Growth Amid Experiential Retail Upgrades and Ai-Enabled Personalisation
Meanwhile, Apple achieved the fastest growth among the major retailers, driven by experiential retail upgrades in flagship stores and the integration of AI-enabled personalisation tools across both physical and digital channels. The company prioritised experiential retail upgrades across flagship Apple Stores in Sydney, Melbourne and Brisbane, modernising layouts into open-concept, product-immersion environments.
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Overview:
Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Appliances and Electronics Specialists in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Appliances and Electronics Specialists in Australia?
- Which are the leading retailers in Appliances and Electronics Specialists in Australia?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Appliances and Electronics Specialists in Australia - Category analysis
Key Data Insights
Steady Growth for Appliances and Electronics Specialists as Tech?Innovation Revives Demand
Steady Growth for Appliances and Electronics Specialists as Tech?Innovation Revives Demand
Ai-Enabled Devices and Computing Outpace Traditional Appliances
Omnichannel Precision and Ai Leadership Reshape Retail Experience
Ai Integration Accelerates Upgrade Cycles and Boosts Retail Value
Sustainability Drives Energy-Efficient Upgrades as Utility Costs Rise
Omnichannel Precision and Smart Showrooms Win Shopper Loyalty
Jb Hi-Fi Maintains Its Leadership as Omnichannel Strategy and Acquisitions Drive Gains
Apple Enjoys Fast Growth Amid Experiential Retail Upgrades and Ai-Enabled Personalisation
Retail in Australia - Industry Overview
Modest Growth for Retail as Consumer Confidence Picks up
Key Data Insights
Modest Growth for Retail as Consumer Confidence Picks up
E-Commerce Outpaces Other Channels as Consumers Adopt Hybrid Shopping Habits
Mecca and Phantm Streamline Packaging Compliance with Ai-Powered Data
E-Commerce Enhances Digital Journeys to Drive Loyalty and Growth
Ai-Driven Automation Transforms Operations and Supply Chain Agility
Private Label Expansion Unlocks Loyalty and Margin Resilience
Coles Group Outpaces Rivals as Ai and Private Label Sharpen Value Proposition
Mecca's New Flagship Store Aim to Set New Standards in Experiential Retail
Coles and Openai Partner to Integrate Chatgpt into Workflows
Informal Retail
Opening Hours for Physical Retail
Seasonality
End of year/Christmas shopping
Back-to-school
Country Reports Disclaimer
Appliances and Electronics Specialists
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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