Appliances and electronics specialists will continue to see healthy growth during the forecast period, although current value sales are not expected to return to the level seen before the pandemic until 2027. This will be partly due to the deep economic impact of measures imposed to limit the spread of COVID-19, particularly in the case of lower- to middle-income consumers, who will be less likely to upgrade to premium products.
During the forecast period, the performance of electronics and appliance specialist retailers is expected to be mainly supported by products such as mobile phones, tablets, and other small devices. Smartphones are overwhelmingly popular in Indonesia and account for a large share of overall sales.
In order to generate sales and continue to attract consumers in the face of growing competition from e-commerce, bricks-and-mortar appliances and electronics specialists are set to work to provide a distinctive in-store experience that offers consumers something beyond the functional selling process, including utilising the expert advice of staff and enhancing consumers’ contact with products. However, while this might be a way to differentiate store-based retailing from e-commerce, it will prove challenging if consumers prioritise price when it comes to purchasing products.
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Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.See All of Our Definitions
This report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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