With the local economy anticipated to recover in the long term, appliances and electronics specialists will benefit from the expanding generation of tech-savvy consumers across Generation Z and millennials over the forecast period. The trend will be consolidated by the influx of affordable small appliances and electronics and the lowering of data prices.
Since the pandemic, the internet has become the primary point of price discovery for electronics and appliances in South Africa, a trend consolidated in 2022 due to consumers' rising price-sensitivity. The shift also gives room to a new generation of consumers, often called “digital budgeteers”.
The South African government implemented the e-waste management programme in November 2021 after reports indicated that the burning of appliances was hazardous and represented up to 10% of gas emissions in the country. The programme was created to complement the National Environmental Management Waste Act (NEMWA) act enforced in November 2021 to give producers, in addition to retailers, greater responsibility over post-consumer packaging waste by requiring a recycling fee per ton of products.
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Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.See All of Our Definitions
This report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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